The View from A Farr – Smooth(ie) move

By Annette Farr | 7 April 2009

Coca-Cola's purchase of a stake in leading UK smoothie brand Innocent could be a fillip for a sector that had grown rapidly but flagged last year, Annette Farr writes. It also sees Coke and PepsiCo extend their intense rivalry to another category.

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Coca-Cola's purchase of a stake in leading UK smoothie brand Innocent could be a fillip for a sector that had grown rapidly but flagged last year, Annette Farr writes. It also sees Coke and PepsiCo extend their intense rivalry to another category.

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