The View from A Farr – Labelling theory

By Annette Farr | 2 June 2009

The debate over front-of-pack nutritional labelling has divided opinion sharply. As the relative merits of guideline daily amounts (GDA) and 'traffic lights' are being widely discussed in the UK and the EU, Annette Farr believes having a single, unified system that consumers can readily understand and trust is the key priority.

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The debate over front-of-pack nutritional labelling has divided opinion sharply. As the relative merits of guideline daily amounts (GDA) and 'traffic lights' are being widely discussed in the UK and the EU, Annette Farr believes having a single, unified system that consumers can readily understand and trust is the key priority.

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