Comment - Spirits - Taiwan: The Future for Whiskey?

By Ian Buxton | 13 March 2012

There's a large and very prominently displayed sign at the entrance of Kavalan's visitor centre in their distillery at Yi-Lan, Taiwan. "The New Homeland of Whisky", it reads. Now, it would be easy to dismiss that as marketing hyperbole or simple self-aggrandisement, were it not that around 1m people a year see the sign.

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There's a large and very prominently displayed sign at the entrance of Kavalan's visitor centre in their distillery at Yi-Lan, Taiwan. "The New Homeland of Whisky", it reads. Now, it would be easy to dismiss that as marketing hyperbole or simple self-aggrandisement, were it not that around 1m people a year see the sign.

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