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Stoli Group’s AC/DC Thunderstruck Tequila - What just-drinks thinks

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I have to doff my cap to SPI Group, for its tie-up with Australian rock band AC/DC. The launch this month of AC/DC Thunderstruck Tequila looks superb. Not only that, but the two-strong range should also appeal to a consumer demographic that is both willing and able to splash its cash.

SPI Group unveiled AC/DC Thunderstruck Tequila earlier this month

SPI Group unveiled AC/DC Thunderstruck Tequila earlier this month

The band's last world tour was as recently as 2016, an incredible 43 years after they formed in Sydney. Many gentlemen of a certain age will have fond memories of seeing the rockers live in their heyday. Those gentlemen will likely be financially stable, with little else to spend their money on nowadays than memorabilia from yesteryear.

I can see AC/DC Thunderstruck Tequila doing well for SPI and expect the brand to extend its reach beyond Europe's GTR channel in the months to come.

Don't be surprised, then, when SPI's peers announce similar, classic band tie-ups in 2019. I note that Fleetwood Mac are back touring in the Summer...

And, hey, what's not to say the young 'uns may also be keen to get involved in AC/DC Thunderstruck? The clip below - from  2009 - suggests the band has a healthy following among under-40s as well!


Sectors: Spirits

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