Yesterday, the Coca-Cola Co announced plans to bring its Coke, Coke Zero, Diet/Light Coke and Coke Life brands under one marketing umbrella - championing the famous red and white Coca-Cola logo across the board. Instead of having seperate brand campaigns for each variant, the hope is that all four benefit from one brand Coke message.
Seeing red - Can Coca-Cola Co's new brand strategy solve the sugar problem and buy the world a Coke at the same time? - Comment
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- The Macallan 2.0 - Scotch's biggest challenge
- Responsible drinking issues around the world
- Deposit Return Schemes - soft drinks' only option
- Why a growing craft brewer isn't a takeover target
- The future of retail in China - analysis
News
- Diageo poised to make next non-core brand sales
- Edrington raises curtain on Macallan distillery
- Diageo eyes gin, single malt growth in LAC
- Diageo's Tanqueray Lovage - NPD
- Diageo's Crown Royal Texas Mesquite
Market research
- Global Cognac & brandy insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global gin Insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
