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Pot of Gould – Private patience

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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It is the results season, so attention is focused on the major public drinks corporations as they give their shareholders the good or bad news. But Patience Gould believes that in an industry where taking a long-term view is vital, private companies have an important advantage over their publicly-owned counterparts.


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