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Comment - Wehring's Way: Patrick Ricard - How to Live a Life

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

The just-drinks Analyst returns

Where will Pernod focus its attention in 2019-21?

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We tend not to write obituaries, nor pass comment on people passing away here on just-drinks. That's not on principle, I hasten to add: It's more because of time constraints than anything else.


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