With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas.

Here are just-drinks' ten favourite quotes in 2010.

10: "Russia has reverted to type in 2010, becoming once again the epitome of volatility" - Olly Wehring

9: "This year (has seen) some of the most challenging economic, consumer, and competitive conditions in memory" - Paul Varga, Brown-Forman's CEO

8: "The economic downturn has washed away several years of steady price rises in Champagne's key export markets" - Chris Mercer

7: "Grapes hang unharvested, vineyards lie untended and the country’s image is tawdry" - Chris Losh, on Australia's wine industry

6: "If I read one more “but the majority of drinkers consume responsibly”, I think I might scream" - Olly Wehring

5: "We don't see wine as an FMCG, and nor do consumers. It's wine buyers in the UK who see wine as an FMCG" - Neil McGuigan, CEO Australian Vintage

4: "You can't have advertisers responsible for something that a group of students whip up at 0300 in the morning" - Dr Ian Twinn, director of public affairs at ISBA

3: "We have got a market that contains things called consumers and they tend to be rather fussy about taste" - Derek Yach, senior VP of global health policy at PepsiCo

2: "The ‘educated British wine consumer’ is a questionable cliché that the entire world seems to have swallowed" - Chris Losh

1: "The National Association to Advance Fat Acceptance is dedicated to improving the quality of life for the obese" - Annette Farr