It's hard to believe now, but when Diageo acquired Seagram's wine operations in late-2000, it was seen as a real opportunity; exciting even. Spirits, after all, were sluggish at the time, whereas wine was in impressive growth in the US and Europe. This, it was felt at the time, could be a niched, but prestigious, addition to the business.
Is the time right for Treasury Wine Estates to swoop for Diageo's wine business? - Comment
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