It's hard to believe now, but when Diageo acquired Seagram's wine operations in late-2000, it was seen as a real opportunity; exciting even. Spirits, after all, were sluggish at the time, whereas wine was in impressive growth in the US and Europe. This, it was felt at the time, could be a niched, but prestigious, addition to the business.
Is the time right for Treasury Wine Estates to swoop for Diageo's wine business? - Comment
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- How cannabis blew the doors off enhanced waters
- Pernod Ricard YTD fiscal-2018 sales performance
- Remy Cointreau still packs a punch - Analysis
- Should alcohol consumption limits be reduced?
- just-drinks meets marketing GM at Wine Australia
News
- Beam Suntory completes ABV Brands takeover
- Bacardi Untameable legal row takes turn
- Beam Suntory lines up UK Jim Beam on-premise push
- Heineken plots Asian launch for Tecate beer
- Healthy third-quarter boosts YTD for Pernod
Market research
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac & brandy insights - market forecasts, product innovation and consumer trends
- Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD & cider insights - market forecasts, product innovation and consumer trends
