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Is Brown-Forman doing a Jack Daniel's with its Irish whiskey brand? - Comment

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At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the guests was about why the company - which outlined heritage as an important factor when it comes to targeting new consumers - hadn't chosen to buy a moth-balled distillery with a ready-made history.


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