COMMENT: Is brand 'Scotch' due a makeover?

By Chris Brook-Carter | 24 September 2007

It takes a brave man to question the assumptions of a business that, to all intents and purposes, is riding the crest of a wave, but that is what happened in Scotland this month, Chris Brook-Carter reports.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

It takes a brave man to question the assumptions of a business that, to all intents and purposes, is riding the crest of a wave, but that is what happened in Scotland this month, Chris Brook-Carter reports.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Diageo claims repositioning J&B was key to success
Diageo has hailed the repositioning of J&B for improving the Scotch whisky brand's performance.

SWEDEN: V&S bidders get second deadline
The deadline for the second round of bids for Vin & Sprit (V&S) has been set.

US: Diageo looks to ‘green-up’ US freight operations
Diageo has joined an environmental partnership in the US.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page