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How sustainability could change the authenticity message for big beer - Comment

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What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

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Heritage, provenance and authenticity have become industry buzzwords: Marketing experts have us believe that they are the attributes consumers desire - and the attributes a brand should fudge at its peril. 


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