Comment

Has the race to premiumise made spirits forget the mainstream? - Comment

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

MORE

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in the years to come? Is 'mainstreamisation' - a neologism arguably even more hideous than the p-word - here to stay? Richard Woodard thinks so.


Related Content

What can the spirits industry learn from Diageo? - Comment

What can the spirits industry learn from Diageo? - Comment...

Why the usual vodka suspects will have to sit out the short-term in the US - Comment

Why the usual vodka suspects will have to sit out the short-term in the US - Comment...

Why is gin flattering to deceive in the US? - Comment

Why is gin flattering to deceive in the US? - Comment...

Will the race to the top drown out the value end for wine? - just-drinks thinks

Will the race to the top drown out the value end for wine? - just-drinks thinks...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?