Focus - US advertising guidelines set to prompt industry criticism

By Ben Cooper | 23 August 2010

A working group comprising four US government agencies is expected to publish proposed guidelines for food and drink marketed to children next month. Given the industry reaction to the draft guidelines published in December, a lively consultation period is likely to ensue before the guidelines are presented to Congress. Ben Cooper reports.

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A working group comprising four US government agencies is expected to publish proposed guidelines for food and drink marketed to children next month. Given the industry reaction to the draft guidelines published in December, a lively consultation period is likely to ensue before the guidelines are presented to Congress. Ben Cooper reports.

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