Comment - Spirits - Pernod Ricard and Absolut: Five Years On
By Chris Mercer | 2 April 2013
This weekend marked the fifth anniversary of Pernod Ricard's acquisition of Vin & Sprit and the Absolut vodka brand. A lot has changed since those heady days of 2008, so how does the race for - and purchase of - V&S look today? Chris Mercer takes a closer look.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
This weekend marked the fifth anniversary of Pernod Ricard's acquisition of Vin & Sprit and the Absolut vodka brand. A lot has changed since those heady days of 2008, so how does the race for - and purchase of - V&S look today? Chris Mercer takes a closer look.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Product Launch - GLOBAL: Pernod Ricard's Redbreast 21 Year Old
Pernod Ricard's Irish whiskey unit, Irish Distillers, has launched a single pot still whiskey that it claims is "the pinnacle of the range to date".
Correction - EUROPE: Norway MD retirement prompts Pernod Ricard exec changes
The head of Pernod Ricard's operations in the Nordic region has retired.
Comment - Spirits - I’m From the Government and I’m Here to Help
The results of a consultation document regarding veryfing the geographical origin and production and aging processes for Scotch whisky will be published in the coming weeks. But, asks, Ian Buxton, is such a procedure necessary? And, what does the industry think?
Market research related to this article
Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment
Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...
Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and ser...
Pernod Ricard SA (RI) - Financial and Strategic SWOT Analysis Review
Pernod Ricard SA (Pernod Ricard) is one of the leading producers and distributors of wines and spirits in the world. The company’s product portfolio comprises whiskies, anise drinks, liqueurs, cognacs and brandies, white spirit, rums, bitters and win...
