I must be getting soft in my old age, but there are two drinks marketing campaigns that have recently launched, which have resonated particularly well with me. The one thing they have in common is that they both barely feature the product they are promoting - if at all.
Editor's Viewpoint - When the Drink is Not the Ad
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Is Diageo’s US$1bn Casamigos play expensive?
- Interview - Heaven Hill president Max Shapira
- Responsible drinking around the world - June
- Juice category must get to grips with lead threat
- Beer cans should know their place, not at table
News
- Diageo adds Casamigos to Tequila portfolio
- Distill Ventures looks to add non-alcoholic brands
- Heineken UK signs up for Amazon Dash button
- Pernod's Beefeater marketing gets London makeover
- AB InBev to sell Diebels and Hasseröder brands
Market research
- Global flavoured spirits insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Craft Beer Market in Europe 2017-2021
- Sugar: The Fool Proof Target for Obesity or a Can of Worms?
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
