Comment

Editor's Viewpoint - Change Your Name Before It's Too Late

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

What will be Ian Curle's Edrington legacy?

Why Brown-Forman will be one of spirits' winners

Interview, Pernod Ricard CEO Alex Ricard - Part I

MORE

Changing a company's name - or a brand's name, for that matter - is a dangerous game. But, in this Search Engine Optimisation age, sometimes the need to change is so great that the risk has to be taken.


Related Content

How to avoid a legal row over your brand name - Comment

How to avoid a legal row over your brand name - Comment...

Is Brown-Forman at the end of the Southern Comfort road? - Editor's Viewpoint

Is Brown-Forman at the end of the Southern Comfort road? - Editor's Viewpoint...

How Treasury Wine Estates is rewriting the rule book - Editor's Viewpoint

How Treasury Wine Estates is rewriting the rule book - Editor's Viewpoint...

Editor's Viewpoint - Guinness: A Great Day for St James's Gate

Editor's Viewpoint - Guinness: A Great Day for St James's Gate...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?