Comment - Will More Soft Drinks Firms Turn to Sugar Substitutes?

By Michelle Russell | 18 March 2011

As global sugar prices soar and companies prepare to face the headwinds of ever increasing commodity costs, can we expect soft drinks firms to begin looking for cheaper substitutes for sugar?

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

As global sugar prices soar and companies prepare to face the headwinds of ever increasing commodity costs, can we expect soft drinks firms to begin looking for cheaper substitutes for sugar?

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: BSDA rejects soft drinks marketing ban call
The British Soft Drinks Association (BSDA) has hit back at a study by the Children's Food Campaign calling for a ban on the marketing of soft drinks to children in the UK.

Drinks Retail – Part IV: The Data
To round off this month's management briefing on the retail landscape for drinks, we have a wealth of data for you to enjoy.

EUR/UK: AG Barr reiterates colouring replacement plan
AG Barr has told just-drinks that it remains committed to replacing Sunset Yellow in its flagship Irn-Bru drink, after the European Commission confirmed proposals to lower the maximum limit for the colouring in food and drink.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page