Last month, Pernod Ricard announced that it will change the name of its New Zealand wine brand Montana to Brancott Estate. What does the move say about today's wine consumer, and what chances does Pernod have of getting the change through smoothly? Chris Losh considers.
Comment - The Losh Cause - Pernod's Montana Gamble?
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Has history taught Remy Cointreau nothing?
- Vermouth - The next big thing? - Consumer Trends
- The Bulk Wine Market - just-drinks special report
- Cocktail boom gives ginger ale new lease of life
- Molson Coors performance trends - 2012-2016
News
- Campari offloads Carolans and Irish Mist Liqueur
- Selling luxury is expensive - Remy analysis
- Pernod Ricard's Jacob's Creek Prosecco Spritz -NPD
- Tito’s Handmade Vodka bar unveiled in US airports
- AB InBev makes energy drink, sparkling water play
Market research
- Global flavoured spirits insights - market forecasts, product innovation and consumer trends
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Craft Beer Market in Europe 2017-2021
- Global Vermouth Market 2017-2021
