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Comment - The Losh Cause – Green is good

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

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Green issues are taking centre-stage in the wine industry at the moment, with producers across the world working to develop more environmentally friendly products and practices, and find ways to communicate their green credentials to consumers. Chris Losh believes they are on the right track.


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