Comment

Comment - The erosion of brands

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

How long can a brand hang on to its image while acting in a way that contradicts it? How long before the drink-buying public cotton on that there is a dislocation between the fine words and the grubbier deeds? Chris Losh considers the damage done to a brand when price becomes a selling point.


Related Content

Why the spirits brands of the past should be wary of the future - Comment

Why the spirits brands of the past should be wary of the future - Comment...

What will the wine consumer of the future look like? - Comment

What will the wine consumer of the future look like? - Comment...

Why water will be more important than wine in the years ahead - Comment

Why water will be more important than wine in the years ahead - Comment...

Why 2017 has been the most dramatic year in living memory for wine - Comment

Why 2017 has been the most dramatic year in living memory for wine - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?