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Comment - Spirits - Where Next for Scotch Whisky?

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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The Scotch whisky category appears to have hit a tipping point. What does the future look like for the until-recently booming category? Ian Buxton voices his concerns.


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