Comment - Spirits - When Innovation Goes Crazy

By Richard Woodard | 11 October 2011

Innovation in the spirits industry is 'a good thing'. But, Richard Woodard is worried that, of occasion, some spirits companies run the risk of disappearing up their own still pipes when they over-innovate.

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Innovation in the spirits industry is 'a good thing'. But, Richard Woodard is worried that, of occasion, some spirits companies run the risk of disappearing up their own still pipes when they over-innovate.

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