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Comment - Spirits - US Vodka Wars throw up Strategy Conundrum

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Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

just-drinks' M&A database - Oct 18

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The US vodka market remains a fierce battlefield. New products continue to flood the sector, while "predatory" pricing policies affect some US states. What should be the approach of established producers? Stand firm and persuade consumers to look beyond price, argues Chris Mercer


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