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Comment - Spirits - The Branded Bar Call and the Competition It Brings

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What will be Pernod Ricard's priorities?

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Pernod Ricard Performance Trends 2014-2018 - data

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In spirits, the Holy Grail has long been for the brand to become the bar call. History shows, however, that achieving such a feat is not the end of the story and, as Richard Woodard suggests, brings into play a brand new challenge.


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