Comment

Comment - Spirits - Has Scotch Whisky Jumped the Shark?

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

From cannabis to carbs - top innovation trends

The just-drinks Analyst returns

How to win the marketing war in spirits

MORE

It may be age, but spirits commentator Ian Buxton is feeling somewhat jaded at the moment. Efforts by some Scotch whisky producers to entice consumers to trade up have left Buxton asking: Is the category at its 'shark-jumping' peak?


Related Content

Are Millennials too young for brown spirits? - Comment

Are Millennials too young for brown spirits? - Comment...

Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals - Comment

Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals - Comment...

What can the spirits industry learn from Remy Cointreau? - Comment

What can the spirits industry learn from Remy Cointreau? - Comment...

Spirits leads the latest invasion of Africa  - Comment

Spirits leads the latest invasion of Africa - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?