Comment

Comment – Soft Drinks & Water - The Tightrope of Celebrity Endorsement

Most popular

Pernod is buying Malfy for the flavour - comment

Connecting with Generation Z - FUTURES

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Mineral water's race with its bottled water foes

MORE

Despite the hopes of drinks companies' finance departments, the days of hiring a celebrity to push a product are still upon us. Richard Corbett looks not only at when a tie-up with a star has gone right, but also at when it has gone wrong. When it goes wrong, though, has it not also gone right?


Related Content

PepsiCo adds to left-field endorsement trend with NASCAR spoof - video

PepsiCo adds to left-field endorsement trend with NASCAR spoof - video...

How self-serve will drive a sea-change in the soft drinks industry - Comment

How self-serve will drive a sea-change in the soft drinks industry - Comment...

Which drinks brands are getting it right on social media? - Industry Comment

Which drinks brands are getting it right on social media? - Industry Comment...

Ten reasons why the energy drinks bubble is far from bursting - Comment

Ten reasons why the energy drinks bubble is far from bursting - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?