Comment - Soft Drinks & Water - Stagnant Water in Western Europe

By Richard Corbett | 27 March 2012

At last week's Consumer Analyst Group of Europe conference, Danone faced up to the challenges its bottled water division faces in Western Europe. Richard Corbett concurs and sympathises. But, Richard warns, beware of the emerging markets: The rewards they promise come only from booming volumes.

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At last week's Consumer Analyst Group of Europe conference, Danone faced up to the challenges its bottled water division faces in Western Europe. Richard Corbett concurs and sympathises. But, Richard warns, beware of the emerging markets: The rewards they promise come only from booming volumes.

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Danone , Groupe in Soft Drinks (World )
Danone saw slight recovery in sales of bottled water in some developed markets; however, the company is still facing tough challenges in southern Europe and weakened consumer purchasing power in most developed markets. The company has not made major ...

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