Following the news that Red Bull will have to drop its "Red Bull gives you wings" tagline in the US due to misleading advertising, Ray Rowlands of Drinksinfo Ltd takes a look at some other contentious marketing, and finds that energy drinks are not the only beverages that have got into hot water over promotional claims.
Comment - Soft Drinks & Water - Red Bull Doesn't Give You Actual Wings
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- The Macallan 2.0 - Scotch's biggest challenge
- Night-time consumption and the CSD opportunity
- The future of retail in China - analysis
- Why a growing craft brewer isn't a takeover target
- How did the alcoholic drinks sectors fare in 2018?
News
- Diageo's American Anthem Vodka - NPD
- Edrington raises curtain on Macallan distillery
- Halewood lines up Crabbie & Co Scotch distillery
- Diageo eyes gin, single malt growth in LAC
- Low-, no-alcohol needs "clarity" - Portman Group
Market research
- Global gin Insights - market forecasts, product innovation and consumer trends
- Global Cognac & brandy insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
