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Comment - Soft Drinks & Water - Moving Forwards By Going Backwards

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Despite the small 2% increase in value sales and 1% in volume recorded in last week's publication of the Britvic Soft Drinks Report 2010, the results for 2009 show there has been a sea change in the UK soft drinks landscape. Along with legislative challenges, argues Annette Farr, this presents a worrying picture.


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