Market research
It's been quite a first week for just-drinks' new deputy editor, James Wilmore. By way of introduction to the global drinks industry, he's been out and about already, meeting the likes of Pernod Ricard and the Champagne Bureau. Today, he's with Britvic and then Auchentoshan. He'll sleep well this weekend. Not before he consider what he's learnt so far.
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