Market research
Remember Reader's Digest? At some point in our lives we've all encountered it, most likely in lengthy stays in doctor's waiting rooms, its condensed treatments of some of the world's greatest literature, combined with excruciating humour, somewhat reliving the tedium. At the height of its powers in the 1960s, Reader's Digest sold in excess of 20m copies worldwide; it was only last year that it was surpassed as the best-selling magazine in the US.
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