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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

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Guinness purists will likely harbour dark thoughts about a lager version of the 'black stuff', but just-drinks thinks that Diageo may finally have hit on a way of successfully expanding the brand.


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