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Comment - Drinks Companies Take Responsibility for Their Own Destiny

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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The Public Health Responsibility Deal, unveiled by the UK government today, underlines its commitment to voluntary company-led measures to tackle alcohol-related problems. However, Ben Cooper believes industry should not see this as a victory in itself. The actions themselves have to deliver.


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