Comment

Comment – Diageo takes lead in foreigners' race for baiju crown

Most popular

What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

Why consumers want more experiential marketing

MORE

While 2009 was a difficult year for premium baijiu sales, the recent announcement of the increased investment by Diageo in the Quanxing group confirms the company's position as the most successful foreign player in the baijiu category.


Related Content

China spirit - How Diageo got burned by the baijiu bubble - Part I

China spirit - How Diageo got burned by the baijiu bubble - Part I...

China spirit - How Diageo reinflated the baijiu bubble - Part II

China spirit - How Diageo reinflated the baijiu bubble - Part II...

just Five Years Ago - Diageo Makes Move for Shuijingfang

just Five Years Ago - Diageo Makes Move for Shuijingfang...

Baijiu, vodka and the white spirits challenge for Diageo - Analysis

Baijiu, vodka and the white spirits challenge for Diageo - Analysis ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?