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Comment - Chasing the Drinks Sugar Rush Has its Perils

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What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

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With the trend for sweet flavours sweeping most drinks categories, it seems an obvious path for producers to follow. But with obesity now a major public health concern, will this rush for short-term gain lead to long-term pain? Just-drinks' deputy editor James Wilmore sounds the alarm.


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