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Should Pernod dump wine, bunk up with Brown-Forman

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The brewing industry, burdened by centuries of tradition, is a slow-moving beast. Mind you, it's a rare brand owner these days that believes appealing to tradition will motivate consumers to part with their hard-earned cash. Brewers don't sell heritage any more; now it's refreshment, taste and, providing your local advertising standards enforcers are in a generous mood, lifestyle.


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