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Comment - Beer - Hey, You! Don't Drink That! Drink This!

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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Dare you drink one of your competitor's brands? Pete Brown dares you, but believes that those that choose 'truth' instead are doing their brands a disservice.


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