Cognac has caught the eye of high-profile bartenders around the world, but producers need to add a little more style to their substance if they are to win over new, cocktail-loving consumers, argues Richard Woodard following a visit to the International Cognac Summit.
Comment - A Word with Woodard - Cognac must mix substance with style
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Why spirits must rethink its future positioning
- Do consumers care about your cocktail competition?
- Cannabis versatility an attratction for Coca-Cola?
- Cannabis creeps towards the mainstream
- Could hop-flavoured water break new ground? - NPD
News
- Pernod Ricard to open Porn Star Martini house
- The Coca-Cola Co silent on cannabis link-up report
- Global trade war comes to drinks next week
- Suntory ready to raise European Bourbon prices
- Maker's Mark poaches Heaven Hill master distiller
Market research
- Generation Z: The Next Wave of Consumers
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Coffee in 2018: The New Era of Coffee Everywhere
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
