Market research
It was to be a key weapon in The Coca-Cola Co's fight against declining soda sales. But since its launch in Argentina in 2013 Coke Life has carried the whiff of underachievement as consumers struggled to connect with its lower-sugar (but not no-sugar) positioning.
Get full access to all content, just $1 for 30 days
A Message From The Editor
Only paid just-drinks members have unlimited access to all our content - including 21 years of archives.
I am so confident you will love just-drinks membership that today I can offer you 30 days access for $1.
It’s a fantastic offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
