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Boom time for Prosecco; a segment with a big branding problem – Comment

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The non-Champagne sparkling wine sector is back on the rise. Research released late last year forecast that the category will bounce back from its slowdown in 2014 to hit new highs in the coming five years. One of the main drivers of recent growth is Prosecco. Indeed, in 2013, the Italian sparkling wine's sales overtook Champagne for the first time.


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