The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Latitude Beverage's Wheel Horse rye whiskey - Product Launch 17 Jan 2020

Latitude Beverage is readying the release of the first batch of a rye whiskey produced in Kentucky.


The Coca-Cola Co unveils creatine-based Powerade Ultra 17 Jan 2020

The Coca-Cola Co is to launch a variant of Powerade containing creatine as the company ramps up its sports drink portfolio.


PepsiCo unveils Mtn Dew Amp Game Fuel Zero as non-sugar portfolio grows 16 Jan 2020

PepsiCo has further expanded the zero-calorie roster of its Mtn Dew brand with the launch of a no-sugar Game Fuel.


MBF Co's Slapjack Jackfruit Vodka - Product Launch 16 Jan 2020

US drinks company MBF Co has launched what it claims is the world's first jackfruit spirit. The company describes Slapjack as "juicy and tropical, with a touch of sweet heat".


SHS Drinks’ WKD Dark Fruit - Product Launch 16 Jan 2020

SHS Drinks has added a dark fruit variant to its WKD RTD brand as it looks to tap into the "easily understood ‘dark fruit’ concept".


Tomatin’s Warehouse 6 collection - The 1977 - Product Launch 15 Jan 2020

Highland whisky distillery Tomatin has released the fourth expression in its ultra-premium 'Warehouse 6 Collection' line.


Ocean Spray unveils coffee "hybrid" Ocean Spray Brew 14 Jan 2020

Ocean Spray has launched a "hybrid" drink in the US that combines cranberry juice with cold brew coffee.


Halewood Wines & Spirits' Whitley Neill Gooseberry Gin - Product Launch 14 Jan 2020

UK-based Halewood Wines & Spirits has added a limited-edition flavoured expression to the roster of its Whitley Neill gin brand.


Drygate’s Shred citrus alcohol-free beer - Product Launch 14 Jan 2020

Scottish brewers Drygate has launched a citrus alcohol-free beer, as it looks to "boost battered immune systems" in the UK.


Duvel Moortgat’s Duvel Barrel Aged Batch No. 4 - Product Launch 13 Jan 2020

Duvel Moortgat has released the fourth edition in its barrel aged series.


Joffer Beverage Co’s Jelly Belly Sparkling Water - Product Launch 13 Jan 2020

Family members behind the Jelly Belly Candy Co have set up a beverage company in order to release a range of flavoured sparkling waters under the Jelly Belly confectionary brand.


Thompson’s English Baijiu - Product Launch 13 Jan 2020

An Essex-based fruit and vegetable farmer is set to launch what he claims is the first UK-produced baijiu.


Tower Beverage pledges sales share with 9/11 charities as sodas, flavoured waters launched 10 Jan 2020

New York company Tower Beverage has launched a range of sparkling bottles water and soda with the promise that 10% of sales will go to 9/11 first responders.


PepsiCo's Mtn Dew Zero Sugar - Product Launch 10 Jan 2020

PepsiCo has added a sugar-free variant to its Mtn Dew carbonated soft drinks brand in the US.


Güt’s prebiotic sparkling soft drinks - Product Launch 8 Jan 2020

UK company Güt Drinks has launched what it claims is Europe’s first "prebiotic" sparkling soft drink.


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