The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



C&C Group's Woodchuck Hard Cider Day Chaser - Product Launch 29 Apr 2016

C&C Group's US cider unit Vermont Hard Cider has released a new extension under its struggling Woodchuck brand.


The Coca-Cola Co's Dasani Sparkling flavours - Product Launch 28 Apr 2016

Coca-Cola Co has added two flavours to its Dasani Sparkling flavours range. Raspberry Lemonade and Tropical Pineapple join Lime, Berry, Black Cherry and Lemon. 


Dr Pepper Snapple Group adds two new allied brands 28 Apr 2016

Dr Pepper Snapple Group has added a ready-to-drink coffee and a purified water to its portfolio of partner brands, as it looks to keep apace with consumer trends. 


Carlsberg's Shed Head beer and Bad Apple cider - Product Launches 28 Apr 2016

Carlsberg's UK unit has launched two 'craft' products exclusive to the UK on-tade.


Molson Coors' Rekorderlig Cider Cocktails - Product Launch 27 Apr 2016

Molson Coors has launched a range of Rekorderlig cocktails, the cider brand's first new products since the global brewer acquired its UK and Ireland rights.


Redwood Spirits' Humboldt's Finest cannabis vodka - Product Launch 26 Apr 2016

Californian spirits producer Redwood Spirits has launched a vodka made with made with legal hemp grown in US.


Quintessential Brands' The Dubliner 10 Year Old Irish whiskey - Product Launch 26 Apr 2016

Quintessential Brands has released a limited edition 10-year-old Irish whiskey under The Dubliner brand. 


Thomas Hine & Co's 1986 vintage Cognacs - Product Launch 25 Apr 2016

Hine has released a pair of 1986 vintage Cognacs - one matured in Jarnac and one an Early-Landed expression


Smirnoff Ice Electric flavours - Product Launch 25 Apr 2016

Diageo has confirmed details of its latest Smirnoff Ice NPD, with two new flavours being released under the Electric mark.


Brick Brewing Co's Margaritaville Classic Margarita Coolers - Product Launch 22 Apr 2016

Canada's Brick Brewing Co has launched Margaritaville's Classic Margarita coolers in The Beer Store, Ontario. 


Small Town Brewery's Not Your Father's Root Beer 10.7% abv - Product Launch 22 Apr 2016

Small Town Brewery has launched a high-strength version of its successful Not Your Father's Root Beer in the US.


The Coca-Cola Co's Sprite Tropical Mix - Product Launch 22 Apr 2016

The Coca-Cola Co has re-released a lemon-lime with strawberry & pineapple-flavoured extension of its Sprite CSD brand.


Farmer Willie's Alcoholic Ginger Beer - Product Launch 21 Apr 2016

Founded by farmer Wille Fenichel and two Brown university students, Farmer Willie's Alcoholic Ginger Beer is the latest hard soda to launch in the US.


Radnor Hills' Fruella fruit juices - Product Launch 21 Apr 2016

UK soft drinks maker Radnor Hills has launched a new fruit juice brand, Fruella.


Radico Khaitan's Rampur Indian single malt whisky - Product Launch 21 Apr 2016

Radico Khaitan has lined up the global release of a new single malt Indian whisky.


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