The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Pernod Ricard's Method and Madness Single Pot Still Irish Whiskeys - Product Launch 25 May 2018

Pernod Ricard's Irish Distillers unit has added two new expressions to its Method and Madness series.


Phillips Distilling Co's Douglas & Todd Bourbon - Product Launch 24 May 2018

US spirits company Phillips Distilling Co has entered the Bourbon market for the first time with the launch of the Minnesota-made Douglas & Todd.


Diageo's Tanqueray Lovage - Product Launch 23 May 2018

Diageo has added another variant to its Tanqueray gin brand's range.


Diageo's Crown Royal Texas Mesquite - Product Launch 23 May 2018

Diageo has lined up a limited edition whisky under its Crown Royal brand. Crown Royal Mesquite combines the smoky flavour of Texas mesquite wood with Crown Royal De Luxe.


SHS Drinks' WKD Mixed - Product Launch 22 May 2018

UK drinks firm SHS has rolled out a range of pre-mixed cocktails in cans, under its WKD brand.


Pocketful of Stones' Morveren Absinthe - Product Launch 22 May 2018

UK craft distiller Pocketful of Stones has lined up the release of an absinthe.


Peter Spanton Drinks' Frozé cocktail mix - Product Launch 22 May 2018

UK mixers firm Peter Spanton Drinks has launched a concentrated version of its Salted Paloma Grapefruit Soda as it looks to tap into the trend for frozen cocktails in the market.


The Coca-Cola Co's Simply Light - Product Launch 21 May 2018

The Coca-Cola Co has added a range of lower-sugar orange and lemonade juices to its Simply Beverages portfolio.


The Coca-Cola Co's Aquarius Glucocharge - Product Launch 21 May 2018

Coca-Cola India has launched a new fortified fruit juice aimed at refreshing consumers that work outdoors in the sun.


Diageo's American Anthem Vodka - Product Launch 21 May 2018

Diageo is looking to tap into the patriotism of US consumers with the launch of an America-produced vodka in the country.


Nestle Waters' Sanpellegrino + Tea - Product Launch 18 May 2018

Nestle Waters has rolled out its range of organic sparkling flavoured teas to the UK market, as it looks to tap into the trend for low- and no-sugar options.


Australian Vintage's McGuigan Wines Single Batch Project - Product Launch 18 May 2018

Australian Vintage has borrowed terminology from the craft spirits industry with its latest McGuigan brand launch.


Ian Macleod Distillers' Glengoyne Cask Strength Batch No 6 - Product Launch 18 May 2018

Ian Macleod Distillers has released the sixth iteration from the cask strength line of its Glengoyne single malt Scotch whisky brand.


Brick Brewing Co's Chudleigh's Orchard Cider - Product Launch 17 May 2018

Brick Brewing Co has launched a co-branded cider a year after signing a licensing deal with Ontario dessert firm Chudleigh's.


Halewood Wines & Spirits' Dead Man’s Fingers Coffee Rum, Coconut Rum - Product Launch 17 May 2018

Dead Man's Fingers, a rum range bought by UK drinks firm Halewood Wines & Spirits earlier this year, has been overhauled with new packaging and its first two flavour extensions.


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