The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Takara Shuzo's Tomatin 1971 single malt Scotch whisky - Product Launch 1 Jul 2016

Takara Shuzo's Tomatin Distillery has released a 44-year-old single malt whisky. 


Edward Snell & Co’s Oude Molen XO Cape Brandy - Product Launch 30 Jun 2016

Edward Snell & Co has lined up the launch of an XO expression of its Oude Molen South African brandy.


Zevia's Energy and Sparkling Water lines - Product Launch 30 Jun 2016

Zero-calorie soda company Zevia has branched out into sparkling water and energy drinks as it looks to capitalise on growing consumer trends.


Treasury Wine Estates' The Stag - Product Launch 30 Jun 2016

Treasury Wine Estates (TWE) has unveiled a new Victorian wine range as it ramps up its "regional gems" strategy announced in February.


Unibroue's Ephemere Blueberry beer - Product Launch 29 Jun 2016

Canadian craft brewer Unibroue has released a limited edition Belgian-style blueberry beer.


Distell’s Tobermory 42-Year-Old Single Malt - Product Launch 28 Jun 2016

Distell has lined up a limited edition 42-year-old iteration of its Tobermory single malt Scotch whisky.


Boston Beer Co's Angry Orchard Walden Hollow - Product Launch 28 Jun 2016

Boston Beer Co has launched a cider made entirely of apple varieties from New York State.


Arrogant Brewing's Who You Callin' Wussie - Product Launch 28 Jun 2016

California's Arrogant Brewing has released a beer called Who You Callin' Wussie, in response to "industrialised fizzy yellow beer".


Teeling Whiskey Co's The Revival Volume II - Product Launch 23 Jun 2016

Teeling Whiskey Co has released a whiskey to commemorate the first anniversary of its Dublin distillery.


Diageo's Lagavulin 25 Year Old Limited Edition - Product Launch 23 Jun 2016

Diageo is to launch a 25-year-old Lagavulin to celebrate the Islay distillery's 200th anniversary.


Savse's Purple Carrot smoothie - Product Launch 22 Jun 2016

Savse, an independent smoothie maker from the country of Georgia, has launched a new flavour in the UK, Purple Carrot.


Cott Corp's Vintage Seltzer summer flavours - Product Launch 22 Jun 2016

Cott Corp has announced the addition of three new flavours to the Vintage Seltzer range.


Channing Tatum's Born and Bred vodka - Product Launch 22 Jun 2016

Actor Channing Tatum has partnered with Idaho's Grand Teton Distillery to produce a vodka. Born and Bred is made from Idaho potatoes


New Belgium Brewing, Ben & Jerry's Chocolate Chip Cookie Dough Ale - Product Launch 21 Jun 2016

New Belgium Brewing will release a second ice cream-inspired beer, in partnership with ice cream company Ben & Jerry's.


Pernod Ricard's Malibu Strawberry Kiwi RTD - Product Launch 20 Jun 2016

Pernod Ricard has launched a Strawberry Kiwi pre-mixed Malibu drink to the UK market.


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