The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Beam Suntory's Little Book Chapter 2: Noe Simple Task - Product Launch 21 Sep 2018

Eighth generation Beam distiller Freddie Noe has released the second installment in his annual limited-release blends series.


Distell’s Bunnahabhain, Deanston, Ledaig and Tobermory limited edition malts - Product Launch 21 Sep 2018

Distell has launched a line-up of six limited-edition single malt Scotch whiskies, including expressions from Bunnahabhain, Deanston, Ledaig and Tobermory.


Pernod Ricard’s Seagram’s Tropical Pineapple Vodka - Product Launch 21 Sep 2018

Pernod Ricard's Seagram's vodka brand is hoping to capitalise on the vogue for fruit flavours in the US with the launch of Seagram's Tropical Pineapple Vodka.


Luxco's Old Ezra Barrel Strength Kentucky Straight Bourbon - Product Launch 20 Sep 2018

Luxco's Old Ezra Barrel Strength Kentucky Straight Bourbon - Product Launch


Few Spirits' American Whiskey - Product Launch 20 Sep 2018

Illinois distillery Few Spirits has launched a whiskey that blends its Bourbon and rye expressions.


Treasury Wine Estates' Cavaliere d’Oro range - Product Launch 20 Sep 2018

Treasury Wine Estates is looking to "demystify" Italian wine for younger consumers with the launch of its newest range in the coming months. Cavaliere d'Oro will initially roll out in the US early next year ahead of a wider release.


Hall & Woodhouse's Badger Beer Red Ramble - Product Launch 20 Sep 2018

UK brewer and pub owner Hall & Woodhouse has launched a red seasonal beer for the Autumn.


Edrington's Highland Park 50 Year Old - Product Launch 19 Sep 2018

Edrington has rolled out a 50-year-old Highland Park in a new limited release.


Beam Suntory's Jim Beam Repeal Batch - Product Launch 19 Sep 2018

Beam Suntory has unveiled a limited release addition to its Jim Beam portfolio to commemorate the 85th anniversary of the repeal of Prohibition in the US.


Edrington's The Macallan Rare Cask Batch No 1, 2018 - Product Launch 19 Sep 2018

Edrington is upping the frequency of releases for the Rare Cask Scotch whisky iteration from The Macallan. The first of three versions of this year's expression is set to be rolled out this week, with four batches lined up from 2019.


Conor McGregor's Proper No. Twelve Irish Whiskey - Product Launch 18 Sep 2018

Mixed Martial Arts fighter Conor McGregor has unveiled a whiskey from his homeland, through his Eire Born Spirits venture.


Black Infusions' Gold Apricot vodka - Product Launch 17 Sep 2018

US spirits producer Black Infusions is set to release an addition to its flavoured vodka range, with an expression flavoured with dried apricots from California.


Takara Shuzo's Cù Bòcan 2003 and 1990 vintages - Product Launch 14 Sep 2018

Takara Shuzo has added two limited edition single malts to the Cù Bòcan range. The 2003 vintage, which is 46% abv, was matured in peated Islay ex-Sherry butts.


Grapest Wines' Pizza Wine - Product Launch 14 Sep 2018

Swedish advertising agency Grapest Wines has released details of an Italian red wine for its home market, designed specifically to be consumed with pizza.


Britvic's Robinsons seasonal Cordials and Creations - Product Launch 14 Sep 2018

Britvic has added two seasonal launches to its Robinson Cordials and Creations ranges.


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