The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Beam Suntory gives US launch to Canadian Club 100% Rye 26 May 2016

Beam Suntory has expanded the launch of Canadian Club 100% Rye to the US as it targets "significant" growth in the rye whisky category.


Martin Miller's 9 Moons gin - Product Launch 26 May 2016

Martin Millers has added a cask-aged gin to its portfolio.


Small Town Brewery's Not Your Father’s Vanilla Cream Ale - Product Launch 26 May 2016

Small Town Brewery has launched a second extension to its successful Not Your Father's Root Beer brand.


Coca-Cola Japan's Glaceau Sleep Water - Product Launch 26 May 2016

Coca-Cola Japan has launched a peach-flavoured water under the Glaceau brand, which it claims may help consumers sleep better.


Diageo's Smirnoff Red, White & Berry - Product Launch 25 May 2016

Diageo has followed in Anheuser-Busch InBev's footsteps with the launch of the "patriotic" Smirnoff Red, White & Berry vodka in the US.


Bacardi's Bacardi Grapefruit and Bacardi Raspberry - Product Launch 25 May 2016

Bacardi has released two new flavours for its namesake rum brand.


Anheuser-Busch InBev's Budweiser Prohibition Brew - Product Launch 25 May 2016

Anheuser-Busch InBev has said its new non-alcoholic Budweiser, Prohibition Brew, has been designed to capture global trends for less-sugary beverages.


Campari's Glen Grant 12 Year Old, 12 Year Old Non Chill-Filtered and 18 Year Old - Product Launches 24 May 2016

Gruppo Campari has launched three aged-statement Scotch whiskies under its Glen Grant brand.


La Martiniquaise-Bardinet’s Glen Moray Classic Sherry Cask Finish - Product Launch 23 May 2016

La Martiniquaise-Bardinet has lined up an extension of the 'Classic' expressions of Glen Moray single malt.


Healthy Beverage Co's Steaz Cactus Water - Product Launch 23 May 2016

Healthy Beverage Co has launched a range of cactus waters under its green tea-based Steaz brand.


Crista la Santa's Creyente Mezcal Joven - Product Launch 20 May 2016

Crista la Santa has launched a new mezcal in Mexico and the US.


RumTech's Garden Party Botanical Hard Sodas - Product Launch 20 May 2016

RumTech is to launch two botanical hard sodas in the state of Indiana. 


Indian Ocean Rum Co's Penny Blue VSOP rum - Product Launch 20 May 2016

The Indian Ocean Rum Co has launched a VSOP expression of its Penny Blue Mauritian rum. 


Corinthian Brands' Coco Sun coconut water - Product Launch 19 May 2016

UK producer Corinthian Brands has launched a new range of coconut waters in single-serve cans.


Langatun's Swiss single malt whisky - Product Launch 19 May 2016

Langatun Distillery has released a range of Swiss whiskies in the UK.


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