The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Molson Coors teams with The Jonas Brothers for Coors Light special 11 Oct 2019

Molson Coors is to launch a limited edition of its Coors Light beer brand through a collaboration with US musicians The Jonas Brothers.


Lost Orchards’ Scottish Apple Cider - Product Launch 11 Oct 2019

Lost Orchards has launched a range of apple ciders picked and created at its East Adamston Farm near Dundee in Scotland.


Henkell Freixenet unveils I Heart Spirits range 11 Oct 2019

Henkell Freixenet has launched a spirits range under its I Heart wine brand name.


De Kuyper Royal Distillers’ Acqua Bianca and Dutch Cacao liqueurs - Product Launch 11 Oct 2019

De Kuyper Royal Distillers has partnered with two high-profile bartenders to create a brace of new liqueur brands.


Geloso Beverage Group's Mad Bean Coffee 4.5% abv iced coffee - Product Launch 10 Oct 2019

Geloso Beverage Group has unveiled a two-strong range of alcoholic iced coffees under the Mad Bean Coffee brand name.


Seedlip’s NOgroni non-alcoholic cocktail - Product Launch 10 Oct 2019

Diageo’s non-alcoholic spirits brand, Seedlip, has launched an alcohol-free take on the negroni cocktail.


Old Elk Distillery’s PB&W peanut butter-flavoured whiskey - Product Launch 9 Oct 2019

US craft spirits producer Old Elk Distillery has lined up a peanut butter-flavoured American whiskey.


Pernod Ricard’s Havana Club Professional Editions C and D - Product Launch 9 Oct 2019

Pernod Ricard has added two new variants to its on-premise-only Havana Club Professional Edition range.


Amber Beverage Group's Cross Keys Gin Black Currant - Product Launch 9 Oct 2019

Amber Beverage Group has added a blackcurrant variant to its Cross Keys Baltic gin portfolio.


Edrington’s The Macallan Concept Number 2 single malt Scotch whisky - Product Launch 8 Oct 2019

Edrington is set to release a Global Travel Retail-exclusive bottling of single malt Scotch whisky brand The Macallan.


Templeton Rye Maple Cask Finish Whiskey - Product Launch 8 Oct 2019

Templeton Rye Spirits has launched the first limited edition expression in its Barrel Finish series of American whiskies.


Molson Coors’ Steel Reserve Alloy Series Spiked Strawberry Burst - Product Launch 8 Oct 2019

Molson Coors’ Steel Reserve Alloy Spiked Strawberry Burst - Product Launch


Beam Suntory's Maker’s Mark Wood Finishing Series 2019 - Stave Profile RC6 - Product Launch 8 Oct 2019

Beam Suntory has released the first US-wide limited-edition iteration of its Maker's Mark Bourbon brand.


Turtle Sodas' zero-sugar soft drinks range - Product Launch 8 Oct 2019

A new UK company has launched a range sparkling soft drinks with zero sugar.


Haus Bitter Clove low-alcohol aperitif - Product Launch 7 Oct 2019

US start-up Haus has lined up the release of its namesake Bitter Clove aperitif, a low-alcohol spirit available to pre-order online in the US.


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