The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Distil's Trøve Botanical Vodka - Product Launch 5 May 2021

UK-based Distil has joined the 'botanical vodka' trend in its home market through the three-strong Trøve brand.


Bacardi’s Plume & Petal Spritz Ready To Drink - Product Launch 5 May 2021

Bacardi has unveiled its first vodka-based premix through the recently launched Plume & Petal brand.


Beam Suntory's Jim Beam Classic Highball, Ginger Highball RTDs - Product Launch 5 May 2021

Beam Suntory is bringing the 'highball' premix variant of its Jim Beam Bourbon brand to the US.


Sazerac's Southern Comfort Hard RTD range - Product Launch 5 May 2021

Sazerac has launched a premix range in Australia for the Southern Comfort brand.


CanBee's Bee's Knees Craft Cocktail - Product Launch 5 May 2021

US drinks start-up CanBee has launched its debut premix RTD.


Anheuser-Busch InBev unveils Natural Light Sour Seltzer 4 May 2021

Anheuser-Busch InBev has added a sour hard seltzer range to its Natural Light line-up.


Diageo's The Singleton Paragon of Time Collection 54-year old single malt - Product Launch 4 May 2021

Diageo has lined up the roll-out of its oldest single malt Scotch whisky to date.


Treasury Wine Estates' on-premise Coastal Reserve - Product Launch 4 May 2021

Treasury Wine Estates has launched a sustainable wine range that is only available in the on-premise.


Gordon & MacPhail's Mr George Legacy 1953 from Glen Grant Distillery - Product Launch 4 May 2021

Gordon & Macphail has unveiled the first in a new range of "ultra-rare" Scotch whiskies.


Beam Suntory’s Kilbeggan Black Irish whiskey - Product Launch 4 May 2021

Beam Suntory's Kilbeggan Distilling Co has released a new premium expression.


The Coca-Cola Co unveils Honest Yerba Mate 30 Apr 2021

The Coca-Cola Co has released an Honest Tea RTD based on the yerba mate brew that originates from South America.


Ocean Spray Cranberries' Sparkling Pink Cranberry - Product Launch 30 Apr 2021

Ocean Spray Cranberries has launched a sparkling cranberry beverage in Europe.


Bushmills Original Cask Finish single malt Irish whiskey - Product Launch 30 Apr 2021

Cuervo has kicked off an 'Original Cask Finish' series from its Bushmills Irish whisky brand.


Pernod Ricard's Midleton Very Rare Silent Distillery Collection Chapter Two, 46-year-old Irish whiskey - Product Launch 30 Apr 2021

Pernod Ricard's Irish Distillers division is poised to release the second in the 'Very Rare Silent Distillery' series of ultra-high-end expressions from its Midleton Irish whiskey brand.


Sazerac unveils "baijiu-style" Buffalo Trace spirit 29 Apr 2021

Sazerac's Buffalo Trace Bourbon distillery has launched a limited-edition product that is distilled like whiskey but uses the same ingredients as Chinese white spirit baijiu.


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