The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Berry Bros & Rudd’s London Dry Gin - Product Launch 20 Feb 2018

Berry Bros & Rudd has announced plans to revive its namesake London Dry Gin in the UK.


Monin's Le Fruit de Monin Beetroot and Carrot syrups - Product Launch 20 Feb 2018

French syrup maker Monin has launched its first vegetable flavours as it targets new cocktail trends.


Hawkes Cidery launches beer/cider hybrid - video 20 Feb 2018

London’s Hawkes Cidery has unveiled a co-fermented beer and cider hybrid that it claims will open up new opportunities for the cider category.


Innis & Gunn's Kindred Spirits - Product Launch 19 Feb 2018

Innis & Gunn has partnered with William Grant's Irish whiskey brand Tullamore DEW to release a beer aged in whiskey barrels. 


Takara Shuzo's Tomatin Metal and Water - Product Launch 19 Feb 2018

Takara Shuzo's Tomatin Distillery has released the final two expressions in its limited series - Five Virtues.


Diageo's Baileys Strawberries & Cream - Product Launch 13 Feb 2018

Diageo has added a limited-edition strawberries and cream flavour to its Baileys portfolio in the US market. 


Pernod Ricard’s Beefeater Pink - Product Launch 13 Feb 2018

Pernod Ricard has released details of a flavoured extension of the Beefeater gin brand, designed to appeal to Millennial consumers.


Biggar & Leith’s Malfy Gin Originale from Italy - Product Launch 12 Feb 2018

Biggar & Leith has added an original variant to its Malfy Italian gin brand.


Vintage Wine Estates' Partner Vermouth - Product Launch 8 Feb 2018

Vintage Wine Estates' spirits division Splinter Group Spirits has launched a vermouth brand.


Edrington’s Highland Park The Dark - Product Launch 7 Feb 2018

Edrington has lined up a two-strong series of limited edition single malts from its Highland Park Scotch whisky brand.


Molson Coors' Two Hats flavoured light beers - Product Launch 7 Feb 2018

Molson Coors' US unit MillerCoors has lined up a new range of flavoured light beers, as it looks to take advantage of the affordable beer market.


Carlsberg’s Jacobsen Chanterelle Lager, Jacobsen Sour Rye - Product Launch 5 Feb 2018

Carlsberg has launched the first beers from a new partnership with food scientists that aims to create high-end cask-conditioned beers for top restaurants.


Château Fleur Haut Gaussens' La Bergeronnette - Product Launch 2 Feb 2018

Bordeaux's Château Fleur Haut Gaussens has released a 100% Cabernet Franc wine.


French American Brands’ Volage sparkling rosé - Product Launch 1 Feb 2018

US start-up French American Brands has launched its first product in the country, a French sparkling rosé from the Loire region.


Diageo's Tanqueray & Tonic RTD - Product Launch 31 Jan 2018

Diageo has launched its first pre-mixed gin & tonic featuring the Tanqueray brand.


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