The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



The Chapel Gate Irish Whiskey Co's JJ Corry The Gael - Product Launch 18 Oct 2017

A new Irish whiskey company founded by one of the creator's of Diageo's World Class bartender competition has launched its first bottle.


Hemingway Rum Co’s Papa's Pilar Sherry Finish rum - Product Launch 18 Oct 2017

Hemingway Rum Co has released details of a limited edition rum iteration for the US.


7-Eleven's Trojan Horse wine range - Product Launch 18 Oct 2017

7-Eleven has launched a new US wine range, Trojan Horse, which aims to capture the more premium end of the convenience store market.


Talking Rain Beverage Co’s Sparkling Ice Ginger Lime - Product Launch 17 Oct 2017

Talking Rain Beverage Co is gearing up for this year’s National Association of Convenience Stores Show in the US, where it will showcase a new addition to its Sparkling Ice soft drinks range.


Treasury Wine Estates' 19 Crimes Cabernet Sauvignon - Product Launch 17 Oct 2017

Treasury Wine Estates has launched a third expression in its male-focussed 19 Crimes wine range, and the first to come from a single varietal.


Asahi's Meantime Brewing Co unveils blendable beers in coffee tie-up 17 Oct 2017

Asahi's London brewery, Meantime Brewing Co, has launched two limited-edition beers, designed to be mixed together to give consumers a latte-style blend of coffee and cream ale.


Moet Hennessy’s Ardbeg Twenty Something - Product Launch 16 Oct 2017

Moet Hennessy has launched a 23-year-old Ardbeg that recalls the period in the distillery's history when it came close to closing.


Pernod Ricard’s Glen Keith Distillery Edition - Product Launch 16 Oct 2017

The UK arm of Pernod Ricard has released details of the first single malt expression from its recently-re-opened Glen Keith distillery "at an accessible price".


The Dingle Distillery's Batch #2 Single Malt Whiskey - Product Launch 16 Oct 2017

One of Ireland's newest distilleries, The Dingle Distillery, has launched its second expression.


Ocean Spray's Organic 100% Juice Blends and Pure Cranberry (Unsweetened) 100% Juice - Product Launch 16 Oct 2017

Ocean Spray has launched two new product lines. Organic 100% Juice Blends and Pure Cranberry (Unsweetened) 100% launched in the US late last week.


Quintessential Brands' Champs-Alizé - Product Launch 16 Oct 2017

Quintessential Brands has launched a sparkling wine infusion under its Alizé brand.


Limestone Branch Distillery's Yellowstone Kentucky Straight Bourbon 2017 - Product Launch 13 Oct 2017

Limestone Branch Distillery, which is 50% owned by Luxco, has launched a limited-edition Bourbon under its Yellowstone brand, which for the first time contains spirit from the Limestone distillery.


Cooper Spirits Co’s Lock Stock & Barrel 18-Year Straight Rye Whiskey - Product Launch 12 Oct 2017

US craft distiller Cooper Spirits Co has extended its ‘Lock Stock & Barrel’ series of iterations with an 18-year-old rye whiskey.


The Boston Beer Co's Angry Orchard Pear - Product Launch 11 Oct 2017

The Boston Beer Co has launched a pear cider as the company looks to reignite its challenged Angry Orchard brand.


The Boston Beer Co's Sam '76 - Product Launch 11 Oct 2017

The Boston Beer Co is to launch a new Samuel Adams beer that blends two active fermentations.


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