The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



The Coca-Cola Co dives into mood-aid category with Smartwater+ launch 24 Feb 2021

The Coca-Cola Co has launched a new Smartwater range in the US containing ingredients that claim to either boost mental focus or bring "emotional calmness".


Villa Maria's EarthGarden organic wine range - Product Launch 24 Feb 2021

New Zealand winery Villa Maria has launched its first organic range as part of a wider move into the organic category.


Radnor Hills' Radnor Vits - Product Launch 24 Feb 2021

UK firm Radnor Hills has launched a flavoured packaged water designed to tackle vitamin-and-mineral deficiencies caused by the coronavirus lockdown.


Molson Coors Beverage Co's Vizzy Hard Seltzer new variety pack flavours - Product Launch 24 Feb 2021

Molson Coors Beverage Co has released a variety pack for its Vizzy Hard Seltzer brand that contains four new flavours.


The Boston Beer Co turns Truly Orange into Citrus Squeeze 24 Feb 2021

The Boston Beer Co has revamped an existing expression from its Truly alcoholic sparkling water brand.


The Equiano Rum Co's Equiano Light white rum - Product Launch 23 Feb 2021

Recent rum entrant The Equiano Rum Co has followed its debut iteration a year ago with a white rum from its namesake brand.


Beam Suntory's Maker’s Mark Wood Finishing Series 2021 - Product Launch 23 Feb 2021

Beam Suntory is bucking the trend for the annual Wood Finishing Series from Maker's Mark, lining up two separate expressions in the US for this year.


Nude Beverages' Nude Hard Iced Tea - Product Launch 22 Feb 2021

Canada-based Nude Beverages is lining up the nation-wide roll-out of an alcoholic iced tea under its namesake brand in the US.


The Bloomsbury Club's Tuscan Tree zero-abv aperitivo - Product Launch 22 Feb 2021

The Bloomsbury Club has released an alcohol-free aperitif with a price that takes into consideration the zero-tax rate on non-alcoholic products.


Diageo's Tanqueray 0.0% - Product Launch 22 Feb 2021

Diageo has added another major spirits brand to the roster of low- and no-alcohol expressions with the launch of Tanqueray 0.0%.


Mark Anthony Brands' Mike’s Hard Lemonade Seltzer - Product Launch 19 Feb 2021

Mark Anthony Brands is returning the Mike's Hard Lemonade brand to its roots with a lemonade-based line of hard seltzers in the US.


Heineken's Dos Equis Ranch Water hard seltzer - Product Launch 19 Feb 2021

Heineken has made good on a pledge to increase its hard seltzer footprint with the launch of Dos Equis Ranch Water.


Pernod Ricard's Midleton Very Rare 2021 Irish whiskey - Product Launch 19 Feb 2021

Pernod Ricard's Irish Distillers division has unveiled this year's iteration, the 38th, in the Very Rare series from Irish whiskey brand Midleton.


Casa Komos Beverage Group's Tequila Komos Reposado Rosa - Product Launch 19 Feb 2021

Casa Komos Beverage Group's Tequila Komos Reposado Rosa - Product Launch


Edrington's The Macallan 'An Estate, A Community and A Distillery' single malt - Product Launch 18 Feb 2021

Edrington has launched an ultra-high-end expression of its The Macallan single malt Scotch whisky brand.


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