The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Henkell Freixenet's Freixenet Italian still wines - Product Launch 3 Apr 2020

Henkell Freixenet has launched a range of still wines under its Freixenet sparkling wine brand.


Dash Water’s Dash Peach sparkling water - Product Launch 3 Apr 2020

Dash Water has lined up a new flavour for its namesake sparkling water range in the UK.


Elysian Brewing’s Elysian Rolling Stone lager - Product Launch 2 Apr 2020

Anheuser-Busch InBev-owned Elysian Brewing has partnered with Rolling Stone magazine to create a new lager for the US.


Lucas Bols NV’s Damrak Virgin 0.0 alcohol-free gin - Product Launch 2 Apr 2020

Lucas Bols has lined up the launch of its first non-alcoholic gin in the US and the Netherlands.


G&Juice's CBD-infused sparkling drinks range - Product Launch 1 Apr 2020

New Californian drinks firm G&Juice has launched its debut range, a CBD-infused sparkling beverage collection.


Moet Hennessy’s Ardbeg 5 Year Old Wee Beastie - Product Launch 30 Mar 2020

Moet Hennessy is to launch the youngest Scotch whisky from Islay distillery Ardbeg.


Anheuser-Busch InBev's Hoegaarden Cherry Blossom - Product Launch 30 Mar 2020

The US division of Anheuser-Busch InBev has launched a new flavour in its Hoegaarden portfolio in the country.


Trinchero Family Estates' Del Mar Wine Seltzer - Product Launch 27 Mar 2020

Trinchero Family Estates is to launch a wine-based alcoholic sparkling water range that targets the out-of-home consumption occasion.


Calexo’s sparkling cannabis-infused beverages - Product Launch 25 Mar 2020

Los Angeles-based Calexo has released a low-dose THC sparkling drink in the US.


Lux Row Distillers Blood Oath Pact No 6 - Product Launch 25 Mar 2020

Lux Row Distillers has released the sixth edition in its annual Blood Oath ultra-premium Bourbon series. Blood Oath Pact No 6 launches this spring. The series, which was created by head distiller & master blender John Rempe, combines three Bourbons.


Austin Craft Spirits Co’s Austin 101 Light Whiskey - Product Launch 20 Mar 2020

Austin Craft Spirits Co has rolled out Austin 101 Light Whiskey in its namesake city.


Well’s Well Infused RTDs - Product Launch 19 Mar 2020

Canadian wellness drinks producer Well has added a vodka-based RTD range to its line-up.


Baltimore Spirits Co’s Post Epoch Rye - Product Launch 19 Mar 2020

Baltimore Spirits Co has released the first speciality whiskey of the year from its 'Post Epoch' range - a series of one-off extensions of flagship brand Epoch Rye.


2 Towns Ciderhouse’s SeekOut Real Hard Seltzer Clementine + Grapefruit - Product Launch 18 Mar 2020

Oregon-based 2 Towns Ciderhouse has added a new flavour under its SeekOut Real Hard Seltzer brand.


The Oxford Artisan Distillery’s Oxford Pure Rye Spirit - fifth batch - Product Launch 17 Mar 2020

UK spirits producer The Oxford Artisan Distillery has released the fifth batch of its Oxford Pure Rye Spirit.


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