The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Edrington’s The Macallan 1977 - Product Launch 18 Jan 2018

Edrington has added a 1977 vintage to the ‘Fine & Rare’ collection from its The Macallan single malt Scotch brand.


Balcones Distilling's Texas Rye Cask Strength & 100 Proof - Product Launch 18 Jan 2018

Texas-based Balcones Distilling has announced the release of two rye whiskies.


Celsius Holdings' Celsius Heat Apple Jack'd and Orangesicle - Product Launch 17 Jan 2018

Celsius Holdings has added two new flavours to its Celsius Heat fitness drinks line. 


Think Brands’ Pampelle grapefruit apéritif - Product Launch 16 Jan 2018

Australian start-up Think Brands has secured distribution in the UK for its grapefruit-based aperitif, Pampelle.


International Beverage Holdings' Balblair 1991 and 2000 limited editions - Product Launch 15 Jan 2018

International Beverage Holdings has lined up the second release of the 2000 vintage and the third release of the 1991 vintage from its Balblair Scotch whisky distillery. 


Halewood Wines & Spirits’ Whitley Neill Blood Orange and Raspberry gins - Product Launch 12 Jan 2018

Halewood Wines & Spirits’ Whitley Neill Blood Orange and Raspberry Gins - Product Launch


Treasury Wine Estates’ The Walking Dead wine range - Product Launch 12 Jan 2018

Treasury Wine Estates has unveiled a two-strong wine range for the US, named after the television drama The Walking Dead.


Protein Water Co aims to harness "athleisure" trend with Skin Maintenance collagen water 12 Jan 2018

A UK protein beverage company has identified "athleisure beauty and glowing skin" as the biggest trend of 2018 as it launches a line of protein-rich collagen water.


Robinsons Brewery's Iron Maiden Light Brigade - Product Launch 12 Jan 2018

The UK's Robinsons Brewery has added a new beer to its Trooper portfolio, created with Iron Maiden frontman Bruce Dickinson.


Luscombe Drinks' Light Devon Tonic - Product Launch 12 Jan 2018

UK soft drinks firm Luscombe Drinks has added a lower-calorie variant to its line-up of tonic water mixers.


GT's Living Foods' Pure Love kombucha - Product Launch 11 Jan 2018

GT's Living Foods has lined up a limited edition kombucha for the winter season. Pure Love features organic, raw kombucha with a blend of blood orange, dried rose buds and petals, dried hibiscus flowers and rose water. 


UWA Tequila’s Platinum Blanco and Reposado - Product Launch 11 Jan 2018

A company that claims to be Scotland’s first luxury Tequila producer has launched a range of Tequilas, some of which are aged in whisky casks.


PepsiCo's Mountain Dew Ice - Product Launch 10 Jan 2018

PepsiCo is to take Mountain Dew into the lemon-lime flavour category with the launch of Mountain Dew Ice.


Diageo's Johnnie Walker Blenders' Batch Sherry Cask Finish - Product Launch 10 Jan 2018

Diageo has launched the next expression in the Blenders’ Batch range from Johnnie Walker.


Moet Hennessy’s Glenmorangie Cadboll - Product Launch 9 Jan 2018

Moet Hennessy has added a permanent new member to the Travel Retail Legends Collection of its Glenmorangie single malt Scotch whisky brand.


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