The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Product Launch - Accolade Wines' Hardys Premium Selection, Mud House Hillside No 5 29 Jul 2015

Accolade Wines has set up the launch of a range extension for its Hardys wine brand and a new iteration from New Zealand's Mud House in the Travel Retail channel.


Product Launch - Takara Shuzo's Tomatin Contrast, Cù Bòcan The Bourbon Edition 27 Jul 2015

Contrast is a two pack which offers a comparison between Bourbon- and Sherry-matured whiskies from Tomatin Distillery.


Product Launch - West Cork Distillers' The Pogues Irish whiskey 24 Jul 2015

West Cork Distillers has teamed up with Irish folk/pop group The Pogues to create an Irish whiskey of the same name.


Product Launch – Edrington's The Macallan Rare Cask 24 Jul 2015

Edrington is set to release an extension of its The Macallan single malt Scotch whisky.


Product Launch - Quintessential Brands' Thomas Dakin Gin 22 Jul 2015

Quintessential Brands has released a gin named after what it claims is the founder of the world’s oldest gin distillers in 1761.


Product Launch - Malones Whiskey Co's Vardys Moonshine 22 Jul 2015

Malones Whiskey Co has rolled out two new ready-to-serve variants under its Vardys Moonshine brand in the UK and Ireland.


Product Launch - Bacardi's Bacardi Tangerine 21 Jul 2015

Bacardi has added a further extension to its flavoured rum portfolio in the US.


Product Launch - Pernod Ricard's Jameson Wild Sloe Berry Bitters 20 Jul 2015

Pernod Ricard is trialling a bitters extension of its Jameson Irish whiskey brand.


Product Launch - Essential Health Products' Qcumber with Ginger 16 Jul 2015

QCumber with Ginger joins QCumber and QCumber with Mint. The products are created with natural cucumber essence and lightly sparkling spring water.


Product Launch - Brown-Forman's Jack Daniel's Single Barrel Barrel Proof 15 Jul 2015

Jack Daniel's Single Barrel Barrel Proof is part of the Single Barrel Collection and it is the brand's first-ever barrel strength offering.


Product Launch - Treasury Wine Estates' Penfolds Cellar Reserve Coonawarra Cabernet Sauvignon 2012 15 Jul 2015

Treasury Wine Estates (TWE) has launched a new Penfolds variant as it continues to highlight the wine brand.


Product Launch - Edrington's The Famous Grouse Mellow Gold 14 Jul 2015

Edrington has launched a new The Famous Grouse expression as it attempts to “challenge perceptions” around blended Scotch.


Product Launch - Australian Vintage's Summertime Sparkling 14 Jul 2015

Australian Vintage's sparkling fruit-infused wine comes in three flavours: passion fruit, mixed berry and watermelon.


Product Launch - Powerful Water Company's POW energy water 14 Jul 2015

Powerful Water Company claims POW is the UK's first low calorie and low sugar sparkling energy water.


Product Launch - Bacardi's Single Cane Estate rums 10 Jul 2015

Bacardi has launched a range of Single Cane Estate rums, describing them as the “new single malt” of the category.


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