The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Hearst Magazines unveils 'Uncorked by Cosmopolitan' wine range 30 Oct 2020

The owner of Cosmopolitan has launched a wine brand under the fashion magazine's name.


RR Whisky's River Rock single malt Scotch - Product Launch 29 Oct 2020

Three former Edrington employees have launched a new single malt Scotch whisky brand, River Rock.


Bacardi’s Angel’s Envy 2020 Cask Strength Finished in Port Barrels - Product Launch 29 Oct 2020

Bacardi has lined up the release of Angel's Envy 2020 Cask Strength Kentucky Straight Bourbon Whiskey Finished in Port Barrels.


The Emissary’s Emissary Prosecco DOC Rosé Treviso Millesimato 2020 - Product Launch 28 Oct 2020

British-owned prosecco company The Emissary has lined up the launch of a rosé prosecco. Emissary Prosecco DOC Rosé Treviso Millesimato 2020, which is made from Glera and Pinot Noir grapes, will launch in the UK market this January.


Zeo non-alcoholic spirits range - Product Launch 28 Oct 2020

Start-up alcohol-free spirits company Free Drinks has launched a range of non-alcoholic spirits under the ZEO brand.


De Kuyper Royal Distillers' Fizzy Favourites RTDs - Product Launch 27 Oct 2020

De Kuyper Royal Distillers has launched a range of alcoholic sparkling waters using the company's liqueur brands.


Pernod Ricard’s The Glenlivet 12 Year Old Illicit Still - Product Launch 27 Oct 2020

Pernod Ricard’s UK unit has lined up the first in a series of limited-edition bottlings from its The Glenlivet single malt Scotch.


Casa Gancia’s Gancia Prosecco Rosé - Product Launch 27 Oct 2020

Casa Gancia is claiming to be among the first producers of Prosecco to release a rosé version of the Italian sparkling wine.


Kirker Greer Spirits' Bowsaw Straight Bourbon Whiskey - Product Launch 26 Oct 2020

Kirker Greer Spirits has added a second expression to the UK offering of US whiskey brand Bowsaw.


Ian Macleod Distillers' Rosebank 30 Year Old single malt Scotch - Product Launch 23 Oct 2020

Ian Macleod Distillers has unveiled the first global release from its soon-to-be-reopened Rosebank Distillery in Scotland.


Diageo's The Singleton 38-Year-Old single malt Scotch - Product Launch 23 Oct 2020

Diageo has lined up the roll-out of a limited edition aged expression of its The Singleton single malt Scotch whisky brand.


Suntory Holdings mulls next move after Boss Energy Milk trial 23 Oct 2020

Suntory Holdings is considering a wider launch of an 'energy milk' after a trial run in Japan.


Edrington's The Macallan Fine & Rare 1993 Edition single malt - Product Launch 22 Oct 2020

Edrington has added a 27-year-old iteration of The Macallan to the single malt brand's Fine & Rare line of bottlings.


Zing Zang's RTD pre-mixed canned cocktails - Product Launch 22 Oct 2020

US cocktail mix company Zing Zang has launched its first range of spirits-based RTDs.


Heineken launches Arizona Sunrise hard seltzer in Hornell Brewing Co tie-up 21 Oct 2020

Heineken has partnered with the owner of Arizona Beverages to launch a new hard seltzer in the US.


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