The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Product Launch - Camus Cognac's Rarissimes Borderies 2004 6 Jul 2015

Rarissimes Borderies 2004 is said to be the only Borderies vintage on the market.


Product Launch - Armand de Brignac Blanc de Noir, Demi Sec Champagnes 3 Jul 2015

Hip hop star Jay Z's Champagne brand Armand de Brignac is to launch two new expressions.


Product Launch - United Breweries' Kingfisher Ultra Max 3 Jul 2015

United Breweries has extended its premium beer brand Kingfisher Ultra’s portfolio by launching Kingfisher Ultra Max making it the most expensive strong beer (8% abv and above) in the country.


Product Launch - Delegat Group's Barossa Valley Estate 1 Jul 2015

Delegat Group has extended the roll-out for an addition to its global wine portfolio.


Product Launch - Liquid Ice Energy's Liquid Ice Orange 1 Jul 2015

Liquid Ice Energy has launched an orange variant of its energy drink.


Product Launch - Sierra Nevada Brewing Co's Oktoberfest 30 Jun 2015

Sierra Nevada has partnered German brewery Brauhaus Riegele to create its first Oktoberfest seasonal beer.


Product Launch - William Grant & Sons' Rare Cask Reserve whiskies 29 Jun 2015

William Grant & Sons has released two whiskies under the Rare Cask Reserve banner.


Product Launch - Heineken's Foster's Rocks 26 Jun 2015

Heineken, the company behind the Tequila-flavoured Desperados, is to launch a rum-flavoured spirit-beer range into the UK under its Foster's brand.


Product Launch - Brown Forman's Woodford Reserve Kentucky Straight Rye Whiskey 25 Jun 2015

Brown-Forman is set to launch the first permanent rye whiskey expression of its Woodford Reserve whiskey brand.


Product Launch - Anchor Distilling Co's Mezcal Amaras Cupreata 23 Jun 2015

Anchor Distilling Co has confirmed the roll-out of a 100% cupreata agave unaged mezcal in the US.


Product Launch - Patron Spirits' Citronge Mango 22 Jun 2015

Patrón Citrónge Mango is made using Ataulfo mangos from the Mexican states of Nayarit and Chiapas.


Product Launch - Codorniu's Anna Blanc de Blancs Cava 19 Jun 2015

Anna Blanc de Blancs is named after Anna de Codorníu, the 17th century heiress of the Codorníu estate.


Product Launch - B Fresh's Greenglow celery & lettuce juice 16 Jun 2015

UK juice company B Fresh has added a celery & iceberg lettuce variant to its namesake cold-pressed juice brand.


Product Launch - DrinkMaple's maple water 15 Jun 2015

UK company DrinkMaple has launched two pack extensions of its namesake maple water brand.


Product Launch - The Bloomsbury Club's Gin Lane 1751 12 Jun 2015

Gin Lane 1751 comprises four styles: a classic London Dry (40% abv); London Dry Royal Strength (47% abv); Victoria Pink Gin (40% abv); and an Old Tom Gin (40% abv).


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