The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Sekforde Drinks' Sekforde for Gin botanical mixer - Product Launch 22 May 2017

UK start-up company Sekforde Drinks has added a third variant to its spirits-specific mixer range.


Treasury Wine Estates’ Penfolds Max’s - Product Launch 22 May 2017

Treasury Wine Estates has unveiled two expressions for the US market under the Penfolds Max’s brand name.


Halewood Wines & Spirits’ Lamb & Watt tonic range - Product Launch 19 May 2017

Halewood Wines & Spirits has launched a four-strong range of flavoured tonic waters in the UK, under the brand name Lamb & Watt.


Turner Hardy & Co's tomato juice range - Product Launch 19 May 2017

New UK tomato juice company Turner Hardy & Co is to launch a range of premium mixers into the UK on-premise.


Tipple Brands' HappyDown sparkling cocktail RTDs - Product Launch 18 May 2017

UK producer Tipple Brands has launched a range of sparkling cocktail drinks in cans.


Lucas Bols' Bols Genever 100% Malt Spirit - Product Launch 17 May 2017

Lucas Bols will release a 100% malt spirit genever as it looks to recreate the taste of the spirit as it was in the 17th century. 


Wild Tiger Beverages' Wild Tiger India Spiced Rum - Product Launch 16 May 2017

Wild Tiger Beverages has launched its second product, an Indian spiced rum.


PepsiCo blends Mountain Dew flavours for latest launch 15 May 2017

PepsiCo has launched a limited-edition Mountain Dew that combines three of the brands most popular flavours.


Cott Corp's Vintage Seltzer Strawberry Watermelon and Raspberry Lemonade - Product Launch 15 May 2017

Cott Corp has released two limited edition flavours under the seltzer brand Vintage. 


Emperador’s Jura Tastival 2017 single malt Scotch whisky - Product Launch 12 May 2017

Emperador’s Whyte & Mackay Scotch whisky unit has lined up a limited edition, no-age-statement expression of its Jura single malt brand.


PepsiCo's Pepsi Fire - Product Launch 11 May 2017

PepsiCo has lined up a cinnamon-flavoured limited edition cola under its Pepsi brand. Pepsi Fire will be available throughout the US for an eight-week period.


Teeling Whiskey Co's Brabazon Bottling Series No 1 - Product Launch 11 May 2017

Irish whiskey distiller Teeling Whiskey Co has launched the first in a new range that pays homage to the role fortified wines play in the whiskey category.


Diageo's Crown Royal Wine Barrel Finished whisky - Product Launch 10 May 2017

Diageo has lined up the second release within its Crown Royal Noble Collection. Crown Royal Wine Barrel Finished follows last April's Crown Royal Cornerstone Blend.


Elements Eight Republica Rum - Product Launch 9 May 2017

Elements Eight has launched a new premium rum in the UK market. Elements Eight Republica is a blend of two rums - sourced from Cuba and Panama.


Red Bull Summer Edition Grapefruit Twist - Product Launch 9 May 2017

Red Bull has created a grapefruit variant for its 2017 Summer Edition release. Red Bull Summer Edition Grapefruit Twist will roll out across the US from now until Labour Day on 4 September. The drink is described as having a "light, summery taste profile". 


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