The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Lucozade Ribena Suntory's Lucozade Zero Original - Product Launch 17 Feb 2017

Lucozade Ribena Suntory will launch an Original flavour variant under its Lucozade Zero brand in the UK.


Boston Beer Co's Angry Orchard Tapped Maple & Spiced Apple - Product Launch 15 Feb 2017

Boston Beer Co has released two seasonal ciders under its Angry Orchard brand in the US. Tapped Maple is a blend of American culinary apples with maple syrup, while Spiced Apple sees the addition of 'seasonal spices'. 


The Coca-Cola Co's Sprite Cherry, Sprite Cherry Zero - Product Launch 14 Feb 2017

The Coca-Cola Co has used its Freestyle self-service drinks system to create two new permanent additions to the Sprite portfolio in the US.


Teeling Whiskey Co's The Revival Volume III - Product Launch 13 Feb 2017

Teeling Whiskey Co has released a whiskey to commemorate the first 18 months of its Dublin distillery. The Revival Volume III follows Volume II, which was released last year to celebrate the distillery's first anniversary. Volume I was released in 2015 at the distillery's inauguration. 


Kwangdong's Vita500 flavours - Product Launch 10 Feb 2017

Kwangdong has added three flavours to its Vita500 line up in the US. In addition to the Original flavour, Vita500 will now be available in naturally-flavoured Blueberry, Passion Fruit and Grape.


Kopparberg's Sparkling Rosé Cider - Product Launch 10 Feb 2017

Swedish fruit cider company Kopparberg is targeting Champagne-style occasions with a sparkling cider packaged in a 75cl bottle.


Michter's 10 Year Single Barrel Rye 2017 release - Product Launch 8 Feb 2017

Michter's Distillery in Kentucky has lined up the release of the 2017 edition of its ten-year-old Kentucky Straight Rye. 


Ombra Drinks' Ombra Di Pantera Prosecco - Product Launch 7 Feb 2017

Following a trial launch in Ibiza last year, Ombra Drinks has rolled out its Ombra Di Pantera Prosecco to the UK market. 


Luxardo's Bitter Bianco - Product Launch 6 Feb 2017

Italy's Luxardo has launched a bottled bitter ingredient designed for white Negronis and aperitifs.


Singha Corp's U Beer - Product Launch 6 Feb 2017

Singha Corp, the maker of Singha, has launched a "modern" beer inspired by European lagers.


Edrington's The Macallan 1991 Fine & Rare - Product Launch 6 Feb 2017

Edrington has released a 1991 vintage The Macallan as part of its Fine & Rare collection of malts. 


Stone Brewing's Stone Tangerine Express IPA - Product Launch 3 Feb 2017

California's Stone Brewing has launched an IPA that uses whole tangerine puree to add fruit flavour to the beer.


Destileria Serralles’ Don Q Oak Barrel Spiced Rum - Product Launch 2 Feb 2017

Destilería Serrallés has lined up the US launch of a spiced expression of its Don Q rum brand.


Asahi's Gluten Free Peroni Nastro Azzurro - Product Launch 1 Feb 2017

Asahi has launched a gluten-free Peroni Nastro Azzurro in the UK, joining other brewers in targeting beer at coeliacs and those looking to lead a gluten-free lifestyle.


Moet Hennessy's Glenmorangie Bacalta - Product Launch 1 Feb 2017

Moet Hennessy has unveiled this year’s addition to Glenmorangie’s Private Edition series of single malt Scotch whiskies.


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