The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Champagne Bruno Paillard's NPU 2003 - Product Launch 28 Jul 2016

Champagne Bruno Paillard has launched the fifth vintage of its prestige cuvee - NPU - to the UK market


Dan Aykroyd's Crystal Head Aurora vodka - Product Launch 28 Jul 2016

Actor Dan Aykroyd has launched a drier, spicier variant of his Crystal Head vodka brand.


Peet's Coffee's RTD Cold Brew - Product Launch 26 Jul 2016

California coffee company Peet's Coffee has launched a ready-to-drink range based on its cold brew offering.


BrewDog's Live Dead Pony Club - Product Launch 26 Jul 2016

BrewDog has released a cask version of its Dead Pony Club beer that uses live yeast to ferment in the keg.


AG Barr's Irn Bru Xtra - Product Launch 25 Jul 2016

AG Barr is to launch its first permanent new Irn-Bru in 35 years, a sugar-free version that claims to taste more like the original than the current zero-calorie extensions.


Halewood Wines & Spirits' Surprisingly Good wine range - Product Launch 19 Jul 2016

UK drinks company Halewood Wines & Spirits has launched a range of "fresh and simple" wines called Surprisingly Good. 


Gonzalez Byass’ Finca Constancia Entre Lunas 2013 - Product Launch 19 Jul 2016

Gonzalez Byass has released the first organic wine to be made at its Otero winery in Spain. Finca Constancia Entre Lunas 2013 is made using 100% Tempranillo grapes. 


The Hain Celestial Group's BluePrint Kombucha Drinks - Product Launch 19 Jul 2016

The Hain Celestial Group has added a Kombucha range to its BluePrint portfolio of cold-pressed juices.


Coca-Cola Co's Aquarius Vive flavours - Product Launch 18 Jul 2016

The Coca-Cola Co's Spanish arm has launched two Aquarius Vive flavours - Lemon-Lime and Tropical - as it looks to move the brand away from sports drinks.


Molson Coors's New Season Ale - Product Launch 18 Jul 2016

Molson Coors has followed up its sponsorship of the English Premier League with its second limited-edition beer launch in partnership with Sky Sports.


Constellation Brands' Ballast Point Brewing & Spirits Co Orange Vanilla Fathom - Product Launch 15 Jul 2016

Constellation Brands' craft beer unit Ballast Point Brewing & Spirits Co has launched a flavoured version of its Fathom IPA-style beer.


Genesis Today's Superfruit Juices - Product Launch 15 Jul 2016

Superfood supplements company Genesis Today has expanded its line of Superfruit Juices with three reduced sugar offerings.


Distell’s Tobermory 18-year-old Bourbon cask, 20-year-old Sherry cask - Product Launch 13 Jul 2016

Distell has followed last month’s release of a 42-year-old iteration of Tobermory single malt with two younger expressions, as part of a competition to win a bottle of the older Scotch whisky.


Rudolph Wild's Capri-Sun Fruity Water - Product Launch 13 Jul 2016

Rudolph Wild has launched a new no-added-sugar Capri-Sun range, Capri-Sun Fruity Water in the UK in partnership with Coca-Cola European Partners.


Diageo's Huxley Rare Genus Whiskey - Product Launch 12 Jul 2016

Diageo has officially launched Huxley Rare Genus Whiskey, the third spirit in its Whiskey Union range.


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