The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Gordon & MacPhail's 1948 from Glen Grant - Product Launch 21 Jan 2019

Gordon & MacPhail has launched a 70-year-old expression from Speyside's Glen Grant Distillery as part of its Private Collection.


MillerCoors' Crispin Pearsecco - Product Launch 21 Jan 2019

MillerCoors, the US unit of Molson Coors, has added a new flavour to its Crispin hard cider range, as it looks to attract wine drinkers.


Conker Spirit's Navy Strength Gin - Product Launch 18 Jan 2019

The UK's Conker Spirit has released a navy strength gin from its Dorset distillery.


Lixir Tonic's premium mixer range - Product Launch 17 Jan 2019

UK start-up Lixir Tonic has released a range of high-end mixers, designed to capitalise on the consumer demand for craft spirits in the country.


The Coca-Cola Co's Diet Coke Blueberry Acai and Strawberry Guava - Product Launch 16 Jan 2019

The Coca-Cola Co has added two new flavours to its Diet Coke line-up, as it looks to continue the momentum started by the brand's relaunch last year.


The Coca-Cola Co explores non-alcoholic cocktail space with adult beverage launch 15 Jan 2019

The Coca-Cola Co is targetting consumers looking for alternatives to alcohol with the launch of alcohol-free adult sparkling drinks.


Diageo throws single malt portfolio behind Game of Thrones tie-up 15 Jan 2019

Diageo has significantly ramped up its Game of Thrones partnership with the launch of a complete range of Scotch whiskies tied to the HBO TV show.


Salcombe Brewery Co's Island Street Porter - Product Launch 15 Jan 2019

UK craft brewer Salcombe Brewery Co has added a porter variant to its range.


The Three Stills Co's William Kerr’s Borders Gin - Product Launch 15 Jan 2019

The Three Stills Co's Borders Distillery has released the first spirit to come off its stills.


Metallica, Stone Brewing's Enter Night Pilsner - Product Launch 14 Jan 2019

Stone Brewing's Arrogant Consortia division has partnered with heavy metal music giants Metallica to launch a beer.


By the Dutch Advocaat - Product Launch 14 Jan 2019

By The Dutch has released an advocaat to join the genever and rum expressions in its spirits portfolio.


Koia Keto ketogenic beverages - Product Launch 9 Jan 2019

US functional drinks firm Koia has added a range of ketogenic diet-friendly products to its line up.


Square Root Soda's Non-Alcoholic Gin & Tonic - Product Launch 9 Jan 2019

London craft soda company Square Root Soda has launched its first non-alcoholic spirit RTD.


Heineken's Tecate Titanium 7.5% abv - Product Launch 9 Jan 2019

Heineken is to launch a higher-abv extension to its Tecate Mexican beer brand targetting US Hispanic consumers shopping in convenience stores.


Dalston's low-calorie Soda Lights - Product Launch 8 Jan 2019

UK-based Dalston's has added a new low-calorie range to its soft drinks line-up as it looks to appeal to health-conscious consumers.


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