The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Treasury Wine Estates’ Samuel Wynn & Co wine range - Product Launch 26 Jun 2017

Treasury Wine Estates has released details of a new wine range in Australia, designed to engage specifically with Millennial consumers.


Lowlander Beer’s American Pale Ale - Product Launch 26 Jun 2017

Lowlander Beer, a Dutch brewer that makes beer with botanicals, has launched an American Pale Ale.


Nestlé Waters’ Perrier Flavours - Product Launch 22 Jun 2017

Nestlé Waters has lined up the UK roll-out of two variants from its Perrier sparkling water brand.


Brown-Forman’s Early Times Bottled In Bond Kentucky straight Bourbon whisky - Product Launch 21 Jun 2017

Brown-Forman is set to release a limited edition Bottled-in-Bond extension of its Early Times whisky brand.


Halewood Wines & Spirits’ Lambrini Blueberry - Product Launch 21 Jun 2017

Halewood Wines & Spirits has launched a blueberry-flavoured variant of its Lambrini brand in the UK.


AriZona Beverage’s AriZona Sparkling - Product Launch 21 Jun 2017

AriZona Beverage has entered the sparkling mineral water category with the launch of AriZona Sparkling.


Gruppo Campari’s Forty Creek Confederation Oak blended Canadian whisky - Product Launch 21 Jun 2017

Gruppo Campari’s Forty Creek Distillery in Canada has lined up the release of a limited-edition iteration of its whisky for the domestic market.


Taiga Shtof vodka - Product Launch 20 Jun 2017

New vodka firm Taiga Shtof has launched its namesake brand at Vinexpo. The 40% abv vodka is made from 100% 'alpha spirit', which the company said is the highest grade of spirit produced by Russia's monopoly.


Castel's Grain d'Envie alcohol-free varietal wines - Product Launch 20 Jun 2017

Castel has launched two alcohol-free wines via its Societe des Vins de France business unit. 


Treasury Wine Estates targets Asian accessibility with new French wine range 19 Jun 2017

Treasury Wine Estates has launched a new range that it claims simplifies premium French wine for Asian consumers.


Beam Suntory’s Knob Creek 25th Anniversary Bourbon - Product Launch 16 Jun 2017

Beam Suntory is set to roll out a 25th anniversary commemorative iteration of its Knob Creek Bourbon brand.


House of Carbonadi's Carbonadi vodka - Product Launch 16 Jun 2017

California-based spirits firm House of Carbonadi has launched a vodka brand in the US.


Kineta Drinks' RTD matcha drinks range - Product Launch 15 Jun 2017

Kineta Drinks has lined up the release of three RTD matcha flavours as it looks to tap in to the trend for functional drinks. 


Conecuh Ridge Distillers' Clyde May's nine-year Cask Strength whiskey - Product Launch 15 Jun 2017

Conecuh Ridge Distillers has lined up the second limited edition cask strength expression of its Clyde May’s US whiskey brand.


Vintage Wine Estates' Sabotage Napa Valley Cabernet Sauvignon - Product Launch 14 Jun 2017

Vintage Wine Estates has released a new wine brand. Sabotage is the brainchild of Sean Roney, son of VWE's president & CEO Pat Roney. 


Browse all 2,440 articles