The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Anheuser-Busch InBev's Camden Town Brewery Beer 2017 - Product Launch 6 Dec 2017

Anheuser-Busch InBev's UK craft unit Camden Town Brewery has released a limited edition beer.


Coca-Cola Amatil's Pump+ natural electrolytes - Product Launch 6 Dec 2017

Coca-Cola Amatil has launched an extension to its Pump bottled water brand in Australia that contains electrolytes from coconut water.


Halewood Wines & Spirits' Aber Falls flavoured gins & liqueurs - Product Launch 6 Dec 2017

Halewood Wines & Spirits has lined up a range of gins and liqueurs from its Aber Falls Whisky Distillery in Wales. 


Agropur's Orange BiPro Protein Water - Product Launch 4 Dec 2017

North American dairy firm Agropur has added an orange flavour to its BiPro caffeinated protein water brand. 


Brown-Forman's BenRiach 21-year-old - Product Launch 1 Dec 2017

Brown-Forman has released a 21-year-old whisky from its BenRiach distillery that has been aged in four different types of cask.


Diageo’s Johnnie Walker Blue Label Ghost and Rare - Product Launch 30 Nov 2017

Diageo’s Reserve division has released details of a new range of blended Scotch whiskies under the Johnnie Walker umbrella, all of which will include liquid from at least one distillery each that is no longer in operation.


Pernod Ricard’s Jameson Caskmates IPA Edition - Product Launch 30 Nov 2017

Irish whiskey innovation is showing no sign of slowing down, as Pernod Ricard unveils a new Jameson expression aged in beer barrels.


Brown-Forman's Glenglassaugh Rare Cask Batch 3 - Product Launch 29 Nov 2017

Brown-Forman's Glenglassaugh distillery has released Batch 3 of its rare cask series. 


Innis & Gunn's Vanishing Point 01 - Product Launch 28 Nov 2017

Innis & Gunn has released the first in a new series of barrel-aged beers, called The Vanishing Point. 


Beam Suntory’s Bowmore 1966 - Product Launch 28 Nov 2017

Beam Suntory has released details of a 50-year-old iteration of its Bowmore single malt Scotch whisky.


Purity Brewing Co's Maravilla Sour - Product Launch 27 Nov 2017

UK brewer Purity has released a Belgian-style raspberry sour beer.


SodaStream's Sparkling Gold alcoholic concentrate - Product Launch 27 Nov 2017

SodaStream has launched a riesling-flavoured alcoholic concentrate designed to add to sparkling water.


Carlsberg’s Carlsberg Christmas Brew - Product Launch 27 Nov 2017

Carlsberg UK has unveiled a Christmas draught beer under its namesake brand that will only be on sale at pubs near its Northampton brewery.


Cognac Expert’s Sélection No. 1 Limited Edition XO Cognac - Product Launch 27 Nov 2017

Online Cognac merchant Cognac Expert has launched its own limited-edition expression.


Brookfield Brewing Co's Lionheart Ale - Product Launch 24 Nov 2017

Brookfield Brewing Co, a UK craft brewery founded by a former MD of Wells & Young's, has launched a premium ale based on a 12th century recipe.


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