The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Diageo’s Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish - Product Launch 25 Apr 2017

Diageo has readied the release of the second limited edition iteration of its Johnnie Walker Blenders' Batch portfolio.


Maison Ferrand's Pierre Ferrand Reserve Double Cask Cognac - Product Launch 25 Apr 2017

Maison Ferrand has released its first Cognac to be aged in two different casks. Pierre Ferrand Reserve Double Cask Cognac was aged in traditional French oak Cognac casks and in casks that once held Banyuls, a fortified wine produced and aged in the south of France.


Phusion Projects’ Four Loko Shots - Product Launch 24 Apr 2017

Phusion Projects is targeting the shots drinking occasion with the release of three new spirits variants under its Four Loko brand name.


Brick Brewing Co's Waterloo Citrus Radler - Product Launch 24 Apr 2017

Brick Brewing Co's craft beer division Waterloo Brewing has lined up the launch of a citrus radler.


Nichols' Feel Good Infusions - Product Launch 21 Apr 2017

Nichols is taking the Feel Good juice brand it bought in 2015 into the flavoured water category.


Big Drop Brewing Co's Citrus Pale Ale - Product Launch 21 Apr 2017

Low-alcohol beer firm Big Drop Brewing Co has added a pale ale to its line-up. 


Carlsberg's Tuborg Classic with Scotch Malts - Product Launch 21 Apr 2017

Carlsberg has rolled out a new Tuborg to the Indian market.


Nichols' Vim2o - Product Launch 20 Apr 2017

Nichols has taken its Vimto brand into the flavoured water category with the launch of Vim2o.


SPI Group’s Stoli Crushed - Product Launch 19 Apr 2017

SPI Group has lined up the launch of two flavoured vodka variants under the Stoli Crushed brand name.


Pernod Ricard's Chivas Regal 18 Ultimate Cask Collection First Fill French Oak Finish - Product Launch 19 Apr 2017

Pernod Ricard's Travel Retail unit has lined up a second expression as part of its Chivas Regal 18 Ultimate Cask Collection range.


Treasury Wine Estates' Beringer Main & Vine Dry Rosé - Product Launch 19 Apr 2017

Treasury Wine Estates has added a dry rosé to its Beringer Main & Vine range amid a number of promotional activities for the brand.


Hill-Smith Family Vineyards' Oxford Landing Estates Marty's Block - Product Launch 13 Apr 2017

Australian wine firm Hill-Smith Family Vineyards has launched a new wine range in the UK, under its Oxford Landing Estates brand.


Anheuser-Busch InBev's Bud Light Radler - Product Launch 13 Apr 2017

Anheuser-Busch InBev has launched a radler-style Bud Light as it looks to innovate around the Budweiser extension.


Beam Suntory's Basil Hayden’s Rye Whiskey - Product Launch 12 Apr 2017

Beam Suntory has launched the first limited-edition for its Basil Hayden’s range of Bourbons.


Moet Hennessy's Extra Brut, Extra Old by Veuve Clicquot - Product Launch 12 Apr 2017

Moet Hennessy has introduced a low-dosage Champagne under its Veuve Clicquot brand.


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