The just-drinks Interview

The just-drinks Interview

Every month, just-drinks gives a drinks executive a grilling.



"Our major task, however simple it sounds, is to reach every consumer personally" - Interview, Global Spirits owner Eugen Chernyak 27 Jun 2017

Last month, just-drinks was a guest of Ukrainian drinks group Global Spirits. The tour took in the company’s Cognac distillery, Shustov, in Odessa as well as the Khortytsa vodka facility in Zaporizhia. just-drinks sat down with Global Spirits’ founder & owner, Eugen Chernyak, to talk about his firm’s US ambitions, the ongoing battle to preserve Ukrainian 'Cognac' and the importance of quality.


"Everything we are doing is to create value, not volume" - Interview, Baron Philippe de Rothschild CEO Hugues Lechanoine 29 Mar 2017

Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company's flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine and the issues facing wine companies in emerging markets.


"If we stopped investing in places where we have headwinds, we'd stop investing everywhere" - Interview, Pernod Ricard CEO Alex Ricard - Part I 14 Mar 2017

Last month, the CEO of Pernod Ricard, Alex Ricard, was in London to discuss the group's half-year results. just-drinks sat down with Ricard following the press conference to look at both the numbers for the first six months of fiscal-2017 and Ricard's tenure so far, since assuming the leadership in early-2015. In the first part of our exclusive two-part interview, Alex considers Pernod's positions in India and China and shares his thoughts on pricing and the role it plays in a company's approach to premiumisation.


"We know exactly what our plans look like by region for the next five years" - Interview, Michael Clarke, CEO, Treasury Wine Estates - Part II 15 Feb 2017

Earlier this week, Treasury Wine Estates released its results for the first six months of fiscal-2017. Following the announcement, just-drinks spoke to CEO Michael Clarke and, in this, the second part of our interview, we discuss the performances of TWE's regions and ask Clarke what he has brought to the group since he joined, three years ago.


"I never thought Bulldog would reach these heights"  - Interview, Bulldog Gin founder and CEO, Anshuman Vohra 3 Feb 2017

Yesterday, Gruppo Campari announced an agreement to buy Bulldog Gin. Here, just-drinks talks to brand founder Anshuman Vohra about the transaction.


"It's not that they don't want to drink what their parents drink, it's that they don't want to drink how their parents drink" - Interview, Will Higham, consumer futurist - Part II 2 Feb 2017

In the second part of our exclusive interview with consumer futurist Will Higham, we continue to look at the younger end of the consumer spectrum, discussing provenance, rebellion and what we should actually call the next generation.


"This is a generation that wants to be nerdy" - Interview, Will Higham, consumer futurist - Part I 31 Jan 2017

With the job title consumer futurist, Will Higham has made a career out of telling companies what direction their consumers are heading in. Earlier this month, just-drinks met with him to learn how he goes about forecasting the trends of the future. In part one, we look at how Higham makes his predictions, and the ongoing obsession with Millennials.


"There are some bright sides to Brexit" - Interview, Miles Beale, chief executive, UK Wine & Spirit Trade Association - Part II 26 Jan 2017

In this, the second part of our interview the head of the UK's Wine & Spirit Trade Association, Miles Beale looks beyond the European Union and sees cause for optimism, despite the uncertainty of recent months.


"We're all Brexiteers now" - Interview, Miles Beale, chief executive, UK Wine & Spirit Trade Association - Part I 26 Jan 2017

Earlier this week, just-drinks met with Miles Beale, the head of the UK's Wine & Spirit Trade Association, to discuss all things Brexit. In the first of this two-part interview, Beale looks back at how the country's wine and spirits categories have responded to the referendum vote in June that will see the UK leave the European Union.


"I want people to focus on Bulldog as a brand. People don't call Jack Daniel's a whiskey" - Interview, Bulldog Gin founder & CEO, Anshuman Vohra - Part II 21 Oct 2016

In the first part of just-drinks’ interview with Bulldog Gin Co’s founder & CEO, Anshuman Vohra, we looked at the birth and rise of the brand. In part two, Vohra considers the wider gin segment, Bulldog’s relationship with Gruppo Campari and his hopes for the future.


"Gin's problem was its taste and its perception" - Interview, Bulldog Gin founder & CEO, Anshuman Vohra - Part I 19 Oct 2016

Bulldog Gin is a brand on the rise in a category on the rise. Earlier this month, just-drinks met the company's founder & CEO, Anshuman Vohra, in London, to consider Bulldog's history, the potential for the premium gin segment and how to navigate the hurdles that face spirits start-ups.


"Craft beer is starting to redefine the base that it was once counter to" - Interview, Andy Thomas, Craft Brew Alliance CEO - Part II 18 Oct 2016

In part two of our interview with Craft Brew Alliance’s CEO, we talk to Andy Thomas about the state of the craft beer market, how CBA fits into it and where the category is headed.


"Anheuser Busch InBev's acquisition isn't a done deal" - Interview, Andy Thomas, Craft Brew Alliance CEO - Part I 13 Oct 2016

Andy Thomas moved up to the CEO position at Craft Brew Alliance in 2014, following several years in the company's commercial operations. Previously, he spent 12 years at Heineken USA - the last two of which were as unit president. Thomas's experience in big brewing has proved useful at CBA, as the company moves to deepen its ties with major shareholder Anheuser-Busch InBev. In part one of this two-part interview, Thomas provides insight into the latest deal, which gives AB InBev a staggered, qualified offer option to acquire CBA.


Coca-Cola Co's global water stewardship director, Greg Koch - Interview 30 Sep 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.


"There is a ceiling for Campari, but not at the level of Grand Marnier" - Interview, Bob Kunze-Concewitz, Gruppo Campari CEO - Part II 8 Sep 2016

In part two of our interview with Gruppo Campari's CEO, we talk to Bob Kunze-Concewitz about the company's approach to its portfolio and to the craft segment, as well as its M&A strategy and non-core asset plans.


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