Sustainability in Drinks

Sustainability in Drinks

By: Ben Cooper

Every month, Ben Cooper casts his eye over sustainability efforts in the global drinks industry.



Why COVID-19 risks further government intervention for drinks - Sustainability Spotlight 18 Jun 2020

Within a few months, the coronavirus pandemic has dramatically increased the health risks associated with being overweight or obese. This is likely to have implications for the soft drinks sector, Ben Cooper writes, but it is important to stress the emerging evidence is more about the impacts of COVID-19 than about the causes of obesity.


Could bulk beer shipping be another COVID-19 legacy? - sustainability spotlight 22 May 2020

Ben Cooper looks at how the disruption caused by the coronavirus pandemic could prompt brewers to look afresh at shipping beer in bulk, with 'bag-in-tank' shipping now offering solutions to longstanding logistical challenges.


How COVID-19 is prompting a reevaluation of nudge theory in marketing – Sustainability Spotlight 23 Apr 2020

Applying the thinking that has shaped its obesity policy to the COVID-19 crisis has landed the UK Government in difficulty. During the pandemic, discussion of further anti-obesity measures targeted at soft drinks firms has been further deferred, Ben Cooper writes. How governments address conflicts between commercial freedoms and wellbeing may be up for a thorough re-appraisal as part of the post-COVID-19 reset.


Could the coronavirus pandemic make for more caring companies? - sustainability spotlight 31 Mar 2020

Ben Cooper examines how COVID-19 is giving progressive companies the chance to show the ideals of conscious capitalism in action, and how corporate engagement in addressing major global issues, such as climate change and poverty, might be affected by the coronavirus pandemic.


How weaving sustainability into your business model will generate value - Sustainability Spotlight 27 Feb 2020

Ben Cooper examines recent announcements from soft drinks producers Coca-Cola European Partners and Britvic that underline how sustainability goals no longer simply inspire companies or earn them green credentials, but have become critical to value creation and business strategy.


How can drinks firms connect with consumers on climate action? – Sustainability Spotlight 31 Jan 2020

The New Year - and decade - have begun much as the last ones ended, with climate change making headline news and a 16-year-old Swedish schoolgirl delivering uncomfortable truths to an audience of elite grown-ups. This month, the alphas on the receiving end of Greta Thunberg's uncompromising words and unsettling, piercing stare were gathered for the annual meeting of the World Economic Forum (WEF) in Davos, Switzerland.


Your company needs to do more to curb emissions - Consumers demand it - Sustainability Spotlight 29 Nov 2019

As 2019 draws to a close, the reviews of the year will surely focus on the upsurge in impassioned concern over climate change, with montages of extreme weather, forest fires, Extinction Rebellion civil disobedience, children across the globe walking out of school in protest and Greta Thunberg scolding the UN's Climate Summit. However, while the climate debate undeniably gathered pace this year, the global effort to reduce greenhouse gas (GHG) emissions sadly did not.


Why soft drinks companies must have nutrition & hydration as their watchwords - Sustainability Spotlight 7 Nov 2019

Drinks companies are finding it increasingly difficult to persuade lawmakers not to impose taxes on sweetened soft drinks. The reasons why, Ben Cooper writes, can be found in two reports from the United Nations Children's Fund (UNICEF).


The Coca-Cola Co's delicate sports sponsorship balancing act - Sustainability Spotlight 19 Sep 2019

In this month's focus on the sustainability arena, Ben Cooper considers how The Coca-Cola Co's sugar reduction efforts are being perceived by campaigners.


Why your company's use of land matters more than you think - Sustainability Spotlight 22 Aug 2019

Ben Cooper looks at how the latest report from the UN Intergovernmental Panel on Climate Change will influence drinks manufacturers' greenhouse gas emissions strategies.


Can marketing turn beverage consumers into unconscious environmentalists? - Sustainability Spotlight 31 Jul 2019

In just-drinks' latest look at sustainability, Ben Cooper asks if companies can use their marketing muscle to nudge consumers into making more sustainable choices in the beverage aisle - whether they realise it or not.


Why sustainability cues offer a marketing opportunity for spirits - Sustainability Spotlight 25 Jun 2019

A strawberry-flavoured vodka made by distilling the discarded whey from cheese-making, an apple vodka flavoured with 14 varietals of "non-GMO" apples and an organic gin and vodka from Speyside. All making their drinks industry bow in the last few weeks, these new products underline emphatically the growing trend for positioning spirits on sustainability attributes.


Why craft brewers must turn up their ethical volume - Sustainability Spotlight 31 May 2019

The merger of Boston Beer Co and fellow craft brewer Dogfish Head Brewery earlier this month shows craft brewers are far from immune from the challenging conditions in the US beer sector. In today's market, strong sustainability credentials might be expected to bolster craft brewers but, Ben Cooper writes, craft brewers are underplaying their sustainability profile. With more powerful competitors taking every opportunity to promote sustainability achievements, modesty is a dubious virtue.


Why drinks brands must move beyond comfortable consensus on climate change - Sustainability Spotlight 25 Apr 2019

Ben Cooper looks at the impact the recent increase in environmental activism might have on how consumers judge drinks companies' actions in relation to climate change.


Why drinks companies must respond to consumer demands for transparency - Sustainability Spotlight 28 Mar 2019

The Coca-Cola Co's admission earlier this month that it produces 3m tonnes of plastic packaging per year was a landmark moment for the soft drinks giant, though clearly not one it was hastening to greet. This is not only a significant moment in the campaign to address plastic waste, Ben Cooper writes, but points to the shifting ground on what companies must disclose and what is acceptable for them to keep to themselves.


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