New Product Development in the Global Drinks Industry

New Product Development in the Global Drinks Industry

By: Tom Vierhile, Innovation Insights Director at GlobalData

Every month, Tom Vierhile from consumer intelligence provider GlobalData considers the latest NPD activity in the drinks industry.



Kick-starting FABs with higher abv's - NPD trends 6 Nov 2017

Tired of losing sales to higher alcohol categories like spirits and wine, brewers of beer and flavoured alcoholic beverages (FABs) seem to have decided that if you cannot beat them, join them. A new generation of high-abv products offers consumers twice the alcohol content or more of 'regular' beer or FABs and looks likely to be the alcohol trend to watch in 2018.


Is honey water the silver bullet for full-sugared soft drinks? - NPD trends 29 Sep 2017

The success of coconut water has spawned a cottage industry in healthy hydrators vying to be the next big thing in soft drinks. Honey water seems an unlikely challenger given concern over sugar, but product launch activity says otherwise. Known as one of the world's oldest beverages, honey water is suddenly trending as a healthy hydrator, immune booster, sustainable energy source and 'touch of sweetness' drink with the natural goodness of honey.


How playing the indulgence card could return CSDs to success - NPD trends 1 Sep 2017

Carbonated soft drink producers seem to be fighting a losing battle when it comes to sugar. Reformulating drinks with no- or low-calorie sweeteners has not worked out as planned. Smaller-size packages are boosting margins, but at the expense of volume. Apologising for sugar is not working; maybe, going in the opposite direction by celebrating sugar (and indulgence) could produce a different result.


Gose beer is back - NPD trends 31 Jul 2017

Thanks to the wild popularity of craft beer, the beer market has been inundated with new products in recent years. But calling a product "new" may be a matter of perspective, as one of today's hotter flavour trends in beer is also one of the oldest beer styles in existence.


Cascara - a coffee by-product turning soft drinks heads - NPD Focus 30 May 2017

Ask the average consumer what 'cascara' is and you may not get much of a response. Although it is well-known in coffee-growing countries in Central and South America, the rest of the world is less aware of cascara. That could end this summer as cascara – a drink made from the pulp of the coffee cherry – is beginning to pop up in packaged beverages, thanks to a wave of new product innovations from around the globe.


Ashwagandha - The next functional drinks trend? - NPD Focus 25 Apr 2017

It is ironic that one of the newest beverage ingredient trends is linked to one of the oldest ingredients in traditional south Asian medicine. Ashwagandha has been a prized ingredient in Ayurvedic medicine for over 3,000 years, but it is only now making inroads into packaged beverages. And, if current innovation trends are any indication, ashwagandha could be a rising star in the functional drinks sector.


Drinks companies warm up to ginger, again - NPD round-up 3 Apr 2017

One of the older flavours in the soft drinks market has become one of the category's hottest new trends. Ginger is spicing things up with a wave of new product innovation sweeping through non-alcoholic beverages, from carbonated soft drinks and energy drinks to plant waters, healthful shots, and beyond.


Will fat-blocking products save the day for carbonated soft drinks? - NPD insight 27 Feb 2017

The future of carbonated soft drink innovation may be closer than we think. The Japanese debut next month of Coca-Cola Plus – a fibre-enriched, fat-blocking, calorie-free soft drink – could be a sign of a shifting mindset among CSD companies away from removing the 'bad stuff' to adding more of the 'good stuff'.


Drinking vinegar's role in the war against sugar - NPD round-up 31 Jan 2017

Humans have been drinking vinegar for centuries as the practice dates as far back as 400 B.C. when apple cider vinegar began to be used as a home health remedy.  The recent resurgence of the use of apple cider vinegar as a health elixir has breathed new life into the practice and has helped position drinking vinegar as a niche to keep an eye on.  While it is still early, drinking vinegar is blossoming with new product launches from many influential functional drink companies.


Consumers turning on to turmeric - NPD round-up 1 Nov 2016

If turmeric was a stock, Wall Street would be issuing a "buy" recommendation to investors. These are exciting days for a 'super root' that has been associated with Ayurvedic medicine for thousands of years, yet is emerging today as a hot new functional drink ingredient.


Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up 30 Sep 2016

In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same trend is now crossing over into flavoured alcoholic beverages (FABs), as so-called 'hard seltzers' have emerged as a promising new niche.


Drinkable yogurt - The next great packaged drinks opportunity? - NPD round-up 18 Aug 2016

Drinkable yogurt has always been the poor stepchild of cup yogurt. Makers of yogurt have generally chosen to spend their time and resources on opportunities in cup yogurt rather than pursue the beverage opportunity. But, there are signs that this is changing, as top yogurt brands are opening the innovation spigot in yogurt drinks.


Matcha's moment in the drinks market - NPD round-up 3 Aug 2016

For something that has been around as long as matcha has – literally centuries – it is strange to say that matcha is having a "moment" in the beverage market. Yet that is precisely the case as matcha is becoming a "go to" functional beverage ingredient of late, expanding outside of tea and into a variety of drinks categories.


Customisable drinks - The next consumer trend - NPD round-up 27 Jun 2016

It wasn't supposed to end like this – a refund of the full purchase price and a chance to forget the whole thing. Keurig Kold was viewed as a potential game-changer by The Coca-Cola Co; a "consumer engagement platform with unlimited potential". For Keurig Green Mountain, Keurig Kold was the entry ramp to a cold, non-alcoholic beverage category said to be five times larger than the hot drinks market. But, it didn't work out that way for either company and the experience offers a chance to reflect on beverage innovation itself.


Consumers interest in protein prompting innovation beyond shakes and smoothies - NPD round-up 20 May 2016

Consumers interest in protein prompting innovation beyond shakes and smoothies


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