Research in Focus
A look at the latest research, available in the just-drinks store.
Premiumisation has been such a critical trend and driver in the spirits sector that it is hard to imagine there are sectors where it has so far been under-exploited. However, a new report from The IWSR and just drinks suggests there are a number of spirits categories that still remain under-premiumised.
South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.
The diverse liqueurs category has been becalmed in recent years, but the very diversity of the sector means that, while some areas might be declining, other areas are almost certain to be showing some growth.
The cider/perry market has witnessed phenomenal developments in the last ten years, making it the World's fastest-growing alcoholic drinks category, in volume terms.
Africa is the final frontier for beer, according to Euromonitor International’s latest global briefing 'Africa: The Final Frontier for Beer'.
Volume growth for alcoholic drinks globally remains subdued for a second year running and, at merely 0.8% for 2014, last year is set to be amongst the three lowest over the past decade.
Already one of the healthiest spirits categories, the Tequila sector is benefiting from two significant external factors in its prime market, according to a new IWSR/just-drinks report, namely the boom in craft distilling and the current resurgence of the American whiskey category.
For a long time seen as something of a poor relation in the spirits world, the rum category is identified as the "next big thing" in the global spirits market in a new IWSR/just-drinks report.
Global beer market volume sales in 2014 were forecast to grow by 2%, according to Euromonitor International, primarily driven by the top five global brewers, which account for 48% of global sales.
With global sales forecast to exceed US$214bn in 2015, bottled water will trail only carbonates in terms of total RSP value. Still bottled water alone ($155bn forecast for 2015) should eclipse the juice category ($153bn) thanks largely to an expected total value growth of $10.5bn in emerging and developing countries.
Earlier this month, Mark Anthony Group hung up the “For Sale” sign at its 14-year-old RTD beverage subsidiary Mike’s Hard Lemonade Co.
As diversity is what defines the non-Scotch whisky segment, it is subject to numerous and sometimes contrasting trends across the different whisk(e)y-producing countries. Nevertheless, while the category may represent a wide-ranging patchwork of national products, the trends in the key individual countries all appear to be pointing upwards, with a new IWSR/just-drinks report suggesting future growth is assured for the sector for the five-year period up to 2019.
If adaptability and versatility are key strengths in today's fast-moving drinks market, there is arguably one category which carries all before it. Indeed, a new just-drinks/The IWSR report describes pre-mixes as the "fast fashion" sector of the alcoholic drinks market.
After decades of rampaging growth, the vodka sector has more recently been enduring the unfamiliar experience of feeling a little left behind.
Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation initiatives and opportunities presented by the millennial generation coming of age. Euromonitor's senior alcoholic drinks analyst, Spiros Malandrakis, deconstructs the industry’s key regional narratives, highlighting key learning’s from across the globe.
- Pernod Ricard's FY Performance by Region, Brand
- Why consumers don't care about vodka's provenance
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Battle continues for Pernod Ricard in US and China
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Amazon adds alcohol to one-hour delivery service
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research