Research in Focus

Research in Focus

A look at the latest research, available in the just-drinks store.



Where can RTD and cider categories find future growth? - Research in Focus 30 Nov 2018

The world's RTD brands can benefit from a growing market over the next few years, but divergent trends involving premiumisation and health consciousness will create varied conditions in the category's major markets.


Which international whiskies segments will challenge Scotch's dominance? - Research in Focus 5 Nov 2018

The future looks overwhelmingly bright for the huge international whisky category, but stock constraints continue to hamper growth, especially for Japanese and Irish whisky brands. The new Global International Whisky Insights 2018 report from just-drinks and The IWSR highlights this continuation of a purple patch of growth for non-Scotch whisky, which has moved from volumes of 270m cases in 2013 to almost 315m cases in 2017.


How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus 19 Sep 2018

Last year's recovery in Scotch whisky sales, although marginal, was a welcome one - but the category still faces multiple challenges, from engaging with consumers in mature markets to managing restricted stocks of single malt.


How kombucha can capture the hearts and minds of US consumers - Research in Focus 6 Sep 2018

Kombucha is one of the more unexpected success stories in American beverages. Until about a decade ago, few had ever heard of it and most people drinking kombucha were brewing it themselves using borrowed bacterial cultures. Now, the fizzy tea has gone mainstream and is growing faster than almost any other drink in the US.


The trends set to shape the sparkling water segment - Research in Focus 28 Aug 2018

The US soft drinks market of today sees bottled water rivalling carbonated soft drinks for significance as consumers increasingly favour the segment's offer of naturally-healthy and convenient hydration.


Where should vodka look for growth in the years to come? - Research in Focus 20 Aug 2018

The global vodka market continues to send mixed messages, with volume increases among higher-priced products offset by heavy declines in the traditional nations of Russia and Eastern Europe.


How will the coming years treat the gin segment? - Research in Focus 12 Jul 2018

As the global gin bandwagon rolls on, growth is set to continue in the vast majority of markets around the world – although the US is yet to fulfil its potential.


How can organic juice grow its share of the global soft drinks market? - Research in Focus 29 May 2018

The organic movement started at a grassroots level, led by consumers. It has never been a core business for multinationals.


The march towards premium brown spirits - Research in Focus 1 May 2018

In an interesting transition that summarises many of the changes brought on by Millennials, the alcohol industry has been changing rapidly in the last few years. Quality is indeed more important than quantity, particularly in spirits.


Can rum walk the line between fun and serious? - Research in Focus 8 Mar 2018

Once hailed as the 'next big thing' in the spirits industry, rum has underachieved in recent times on the global stage - but the sector could yet fulfil its potential over the next few years.


How is the future shaping up for Cognac and Brandy? - Research in Focus 13 Feb 2018

Although global brandy sales have been generally flat over the past five years, this disguises the continued momentum for Cognac consumption and a premiumisation trend that permeates the entire category. According to the Global Cognac & Brandy Insights 2018 report from just-drinks and The IWSR, the Cognac category has recovered from the impact of austerity measures in China, posting renewed gains in the market as it begins to normalise.


How the future is shaping up for RTDs & cider - Research in Focus 17 Jan 2018

Emerging markets increasingly hold the key to the future of the global RTD sector, but operators will need to display continued innovation and nimble reactions to fast-changing trends if they are to succeed.


How will the next five years treat the global vodka sector? - Research in Focus 18 Dec 2017

The global vodka category continues to experience mixed fortunes, with overall volumes persistently declining, but continued opportunities for higher-priced products, according to the latest joint report from just-drinks and the IWSR.


How will Scotch whisky perform in the next five years? - Research in Focus 27 Nov 2017

After a tough period since 2012, the global Scotch whisky market is facing a brighter future over the next five years – but there are still concerns about the category's lack of dynamism compared to its rivals.


What does the future hold for the global gin category? - Research in Focus 2 Nov 2017

The continuing global gin boom is beginning to shift and evolve, with growth accelerating in second-tier markets across Western Europe and beyond, according to the latest Global Gin Insights report from just-drinks and the IWSR.


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