Research in Focus

Research in Focus

A look at the latest research, available in the just-drinks store.



What does the future hold for the global gin category? - Research in Focus 2 Nov 2017

The continuing global gin boom is beginning to shift and evolve, with growth accelerating in second-tier markets across Western Europe and beyond, according to the latest Global Gin Insights report from just-drinks and the IWSR.


What are the growth prospects like for international whisk(e)y? - Research in Focus 26 Sep 2017

The robust growth of the huge international whisk(e)y category is set to continue in the coming years, driven by generational shifts, helpful cultural associations and the dominant (in volume terms) Indian whisky category. But, after hitting 307m cases in volume sales in 2016 and adding more than 46m cases over the past five years, growth will moderate slightly in the 2016-2021 period, reaching 350m-plus cases at a compound annual growth rate (CAGR) of +2.9%.


Cocktail culture gives ginger ale new lease of life, while other carbonated segments fizzle out - Research in Focus 20 Jul 2017

Every year since 2008, retail volumes of ginger ale have grown faster globally than CSDs overall. This trend is set to continue and, in the years between now and 2021, ginger ale will grow faster than every other sector of carbonates, with the exception of seltzers.


Slide goes on for flavoured spirits, but opportunities remain - Research in Focus 6 Jun 2017

The global flavoured spirits market remains in the midst of a slow, long-term decline, according to research released this week, but the diversity of the 150m-case-plus category creates a complex picture that defies easy generalisations.


Blip belies Champagne & sparkling wine's healthy future - Research in Focus 3 Apr 2017

There are good times ahead for sparkling wine producers all over the world, including Champagne, according to the latest joint just-drinks/IWSR Global Insights report – with non-Champagne fizz set for dramatic growth. At first glance, that might look surprising. After all, overall sparkling wine consumption (including Champagne) only expanded by 0.3% in 2015, with Champagne bucking the recent trend by outperforming its global competition.


Naturally healthy - The next wave of growth for soft drinks - Research in Focus 30 Mar 2017

Recent research by Euromonitor International into the health & wellness trend in soft drinks shows that the description of 'natural' is very much a self-governed practice: There is not yet any conclusive and scientific definition for the term. The lack of a clear definition is causing confusion and harming the trustworthiness of natural claims.


The soft drinks trends shaping the year ahead - Research in Focus 10 Feb 2017

For the soft drinks industry as a whole, 2016 proved to be a year of changing consumer attitudes and aggressive innovation to meet new consumer needs.


Go organic - How the juice category can counter sugar charges - Research in Focus 2 Nov 2016

Juice is traditionally considered a healthy alternative to carbonates, and the segment has taken share accordingly for many years. However, concerns surrounding juice's sugar content have prompted some consumers to change their drinking habits, drinking less juice less frequently, but opting for higher quality and higher-value products.


What is the relaxation drink segment and what are its chances of success? - Research in Focus 5 Sep 2016

The explosive growth of energy drinks worldwide is in large part attributable to a global consumer need for quick energy boosts to power through work, errands and other necessary parts of daily life. Many people like the convenience of just grabbing an energy drink rather than having to brew coffee or tea to wake them up in the morning or power them through the late-afternoon doldrums. But, what about the other side of the equation? What does the convenience-loving consumer do when they need to relax?


Rum sector looks to capitalise on its diversity – Research in Focus 1 Aug 2016

On one level, rum is a relatively simple product. Easy to produce from an inexpensive and ubiquitous primary raw material, rum is made and consumed widely.


Brazil puts better-for-you beverages to the test - Research in Focus 30 Jun 2016

Alll eyes are on Brazil at the moment as the country gears up for the Rio Olympics. Euromonitor International's senior beverage analyst, Hope Lee, looks at which brands and categories can win in Brazil's beverage market over the next few years. 


How RTDs are stealing share from all other categories - Research in Focus 1 Jun 2016

Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fruitless task. Yet, it is for that exact reason why the segment's future is so rosy.


Latin America drops CSDs for RTD tea - Research in Focus 3 May 2016

Ready-to-drink tea is overwhelmingly consumed in Asia, which was responsible for over three-quarters of all global sales for the segment last year. However, the region's dominance of total volume sales should not distract from the fact that RTD teas are expected to grow in all of the world's regions in the years ahead. Of those other regions, Latin America stands out, with a projected 5% compound annual growth rate (CAGR) in volumes between 2015 and 2020.


US whiskey profiting from flavourable conditions – Research in Focus 30 Mar 2016

Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving growth, but their counterparts on the other side of the Atlantic have no such qualms. Indeed, it is the success that flavoured US whiskey brands and spiced rums have had that has prompted Scotch companies to try the flavoured route, even though they are not permitted to call such products 'Scotch whisky'.


What does the term 'natural' actually mean to consumers? - Research in Focus 23 Mar 2016

'Natural' might be the most popular claim included across new product launches in soft drinks. In fact, last month at the CAGNY investor conference in Florida, The Coca-Cola Co cited 'natural' as one of its six key consumer preferences and trends - along with portion control, sugar reduction and other tactics - to achieve renewed growth across its portfolio.


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