Research in Focus
A look at the latest research, available in the just-drinks store.
There are good times ahead for sparkling wine producers all over the world, including Champagne, according to the latest joint just-drinks/IWSR Global Insights report – with non-Champagne fizz set for dramatic growth. At first glance, that might look surprising. After all, overall sparkling wine consumption (including Champagne) only expanded by 0.3% in 2015, with Champagne bucking the recent trend by outperforming its global competition.
Recent research by Euromonitor International into the health & wellness trend in soft drinks shows that the description of 'natural' is very much a self-governed practice: There is not yet any conclusive and scientific definition for the term. The lack of a clear definition is causing confusion and harming the trustworthiness of natural claims.
For the soft drinks industry as a whole, 2016 proved to be a year of changing consumer attitudes and aggressive innovation to meet new consumer needs.
Juice is traditionally considered a healthy alternative to carbonates, and the segment has taken share accordingly for many years. However, concerns surrounding juice's sugar content have prompted some consumers to change their drinking habits, drinking less juice less frequently, but opting for higher quality and higher-value products.
The explosive growth of energy drinks worldwide is in large part attributable to a global consumer need for quick energy boosts to power through work, errands and other necessary parts of daily life. Many people like the convenience of just grabbing an energy drink rather than having to brew coffee or tea to wake them up in the morning or power them through the late-afternoon doldrums. But, what about the other side of the equation? What does the convenience-loving consumer do when they need to relax?
On one level, rum is a relatively simple product. Easy to produce from an inexpensive and ubiquitous primary raw material, rum is made and consumed widely.
Alll eyes are on Brazil at the moment as the country gears up for the Rio Olympics. Euromonitor International's senior beverage analyst, Hope Lee, looks at which brands and categories can win in Brazil's beverage market over the next few years.
Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fruitless task. Yet, it is for that exact reason why the segment's future is so rosy.
Ready-to-drink tea is overwhelmingly consumed in Asia, which was responsible for over three-quarters of all global sales for the segment last year. However, the region's dominance of total volume sales should not distract from the fact that RTD teas are expected to grow in all of the world's regions in the years ahead. Of those other regions, Latin America stands out, with a projected 5% compound annual growth rate (CAGR) in volumes between 2015 and 2020.
Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving growth, but their counterparts on the other side of the Atlantic have no such qualms. Indeed, it is the success that flavoured US whiskey brands and spiced rums have had that has prompted Scotch companies to try the flavoured route, even though they are not permitted to call such products 'Scotch whisky'.
'Natural' might be the most popular claim included across new product launches in soft drinks. In fact, last month at the CAGNY investor conference in Florida, The Coca-Cola Co cited 'natural' as one of its six key consumer preferences and trends - along with portion control, sugar reduction and other tactics - to achieve renewed growth across its portfolio.
There is future growth aplenty on offer in the Travel Retail channel, but a new report suggests a reappraisal of the traditional relationship between suppliers, operators and airport authorities would be of huge benefit to drinks brands going forward.
As economic cycles turn, consumers begin spending more freely and so it has proved as major economies have emerged from the economic crisis. In drinks categories, the premiumisation trend is therefore once more fuelling growth. According to a new just-drinks report, however, the deep and sustained global recession has left its mark on consumers and, in particular, on how they make premium purchasing decisions.
It has never been entirely clear whether the gulf between Champagne and other sparkling wines is down to an inferiority complex on the part of the latter or the superiority complex of the former.
Premiumisation has been such a critical trend and driver in the spirits sector that it is hard to imagine there are sectors where it has so far been under-exploited. However, a new report from The IWSR and just drinks suggests there are a number of spirits categories that still remain under-premiumised.
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