just the Answer

just the Answer

Once a month, we put a drinks executive on the spot with a bout of quick-fire questions.



"The consolidation of the spirits industry is not over" - just-drinks speaks to Pernod Ricard's CEO of EMEA & LatAm, Gilles Bogaert 17 Jul 2018

Earlier this month, Pernod Ricard's former MD of finance, Gilles Bogaert, moved to head up the group's Europe, Middle East & Africa and Latin America division. just-drinks sat down with Bogaert at the company's Capital Markets Day in China to talk about the job transition, the future of M&A and how data has changed the business.


"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana Club International CEO Christian Barré 12 Jul 2018

It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV,  Havana Club International CEO Christian Barré and Juan Gonzalez, the head of Pernod's partner, Cuba's Cuba Ron Corp. In the first of a two-part series, news & insights editor Andy Morton sat down with Barré, a former Spain and Mexico CEO for Pernod, to discuss the African rum market, the potential opportunity in the US  and why negotiating with the Cuban Government is like dealing with European supermarkets.


"Havana Club belongs to Cuba" - just-drinks meets Cuba Ron Corp president Juan Gonzalez 12 Jul 2018

It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV, Havana Club International CEO Christian Barré and Juan Gonzalez, the president of Pernod's partner, Cuba's Cuba Ron Corp. In the second of a two-part series, news & insights editor Andy Morton went to Cuba Ron's Havana HQ to speak to Gonzalez, who has led the state-run entity for the last eight years. During their time together, Gonzalez talked about the Government's relationship with Pernod, its hopes of an end to the US trade embargo and why he believes that Cuban rum does not belong to Bacardi.


"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina 13 Jun 2018

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. This week, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.


"In sustainability, innovation could make a big gain" - just-drinks speaks to Anheuser-Busch InBev CEO Carlos Brito - Part II 22 Mar 2018

Earlier this week, Anheuser-Busch InBev unveiled its latest set of sustainability targets, with 2025 set as the deadline for the brewer to achieve its aims. In the second part of our subsequent interview with group CEO Carlos Brito, we look at what shareholders are telling him about the role of sustainability. We also discuss some of the latest pledges and consider how A-B InBev hopes to engage with consumers on sustainability.


"We manage the company efficiently, because we're the owners" - just-drinks speaks to Anheuser-Busch InBev CEO Carlos Brito - Part I 21 Mar 2018

Today, Anheuser-Busch InBev unveiled its latest set of sustainability targets, with 2025 set as the deadline for the brewer to achieve its aims. Prior to the launch, just-drinks spoke to group CEO Carlos Brito about the part sustainability plays in a company the size of A-B InBev.


"Consumers are smarter than ever before - and not just about wine" - just-drinks meets E&J Gallo Winery's GM for EMEA, Paul Sorrentino 14 Mar 2018

Earlier this month, Paul Sorrentino, E&J Gallo Winery's general manager for Europe, the Middle East & Africa, came to London for the UK launch of a range of higher-end wine expressions from the group. While in town, he spoke to just-drinks about the new wines, as well as looking at how Gallo finds out what consumers want as well as the future for the Dark Horse brand.


"Our ambition is to make Scotch the number one international spirits category in China" - Interview - Cristina Diezhandino, Diageo's Scotch category director & MD of Reserve brands 8 Mar 2018

In the same week as International Women's Day, the National Association for Female Executives named Diageo's North American unit as one of 2018's 'Top 60 Companies for Executive Women'. The news follows a raft of pledges from Diageo, through both its business and its brands, to champion equality. To mark International Women's Day, just-drinks talks to Cristina Diezhandino, Scotch category director & MD for Diageo's Reserve portfolio, about working in the whisk(e)y sectors, the future of Scotch and how bartenders are helping to propel Reserve brands.


"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco Mazzini, global director of Martini sparkling wines at Bacardi 22 Feb 2018

In 2016, Marco Mazzini took on the newly-created role of global director for Martini sparkling wines at Bacardi, with a view to creating a new vision for the brand. Here, he tells just-drinks how Martini is evolving and what it's like to work on sparkling wines within what is predominantly a spirits company.


Diet Coke rebrand follows "dissatisfaction" - The Coca-Cola Co CEO 19 Feb 2018

The Coca-Cola Co CEO James Quincey has admitted the recent Diet Coke relaunch in North America came after sales for the brand failed to recover last year.


"Consumers know that brewing locally means less transportation and fewer carbon emissions" - Interview, Carlsberg CEO Cees 't Hart 13 Feb 2018

just-drinks speaks to Carlsberg CEO Cees 't Hart over email to talk about the wider sustainability challenges for the brewing industry.


"It is for drinks producers to be the most committed partners of governments to tackle the harmful use of alcohol" - Interview, Henry Ashworth, CEO of the International Alliance for Responsible Drinking - Part II 7 Dec 2017

In November, just-drinks grabbed some time with the CEO of the drinks industry-funded International Alliance for Responsible Drinking, Henry Ashworth. The first part of our resultant interview, which can be found here, saw Ashworth explain what the organisation does and how it defines success. Here, in part two, we discuss IARD's relationship with the World Health Organisation and tackle the thorny issue of pricing as a tool in responsible drinking's arsenal.


"Companies will put aside commercial differences when it comes to tackling the harmful use of alcohol" - Interview, Henry Ashworth, CEO of the International Alliance for Responsible Drinking - Part I 6 Dec 2017

Last month, just-drinks sat down with the head of the International Alliance for Responsible Drinking, Henry Ashworth. The trade-funded organisation poached Ashworth from UK drinks industry watchdog The Portman Group in January. Here, in part one of a two-part interview, Ashworth explains what IARD does, what its ambition is and why its members are forsaking the quest for competitive advantage in the responsible drinking area.


"If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" - Interview, Raphaël Grisoni, MD at Mount Gay for Remy Cointreau 5 Dec 2017

Earlier this year, just-drinks met up with the head of Rémy Cointreau's Mount Gay rum brand, Raphaël Grisoni. During our time together, Grisoni described Mount Gay's position within the French group, highlighted the challenges facing the rum category and suggested the end is nigh for umbrellas in cocktails.


"When people come to Pinterest, they are at a point where they are interested in a product, service or category" - Interview, Pinterest UK & Ireland country manager Adele Cooper 28 Nov 2017

Online pinboard Pinterest is designed to help consumers plan. The platform allows users to 'pin' images for everything from wedding ideas to cocktail recipes. Earlier this year, the site crossed the 200m user mark - with the average age of a user over 18. Earlier this month, just-drinks deputy editor Lucy Britner spoke to the company's UK & Ireland country manager, Adele Cooper, to find out how drinks brand owners can make the most of Pinterest.


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