Editor

Editor's Viewpoint

By: Olly Wehring

The just-drinks leader, written by the just-drinks leader.



Editor's Viewpoint – Kicking Anheuser-Busch InBev/SABMiller 'Mega-Merger' Down the Road 26 Mar 2015

Many industry observers will have linked yesterday's major food M&A story with the ongoing rumbles around Anheuser-Busch InBev's widely-expected move for SABMiller. Shareholders of the two brewers clearly did the same, with the pair seeing their share prices fall markedly today.


Editor's Viewpoint - Will Coca-Cola's Image Shake-Up Set it Free? 5 Mar 2015

I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the group's namesake brand together with its healthier brethren, the units will finally be able to indirectly say what they've been itching to say – but daren't – for at least the last few years.


Comment - Editor's Viewpoint - The End of the Road for Carlsberg's CEO 18 Feb 2015

The announced departure of a company's CEO on the same day as the reporting of a near-20% fall in full-year profits usually looks pretty black and white. But, there is far less of a sword-falling case to conclude when it comes to Carlsberg today.


Editor's Viewpoint – What I've Learnt About Chile 22 Jan 2015

My time in Chile, courtesy of Concha y Toro, is fast drawing to an end. Having reported on both the country's wine industry broadly, and the company specifically for the better part of ten years, this visit has put quite a bit of meat on the bones of my knowledge of all things Chilean. Such as:


Editor's Viewpoint - Dry January: An Opportunity, Not a Problem 12 Jan 2015

Earlier today, I enjoyed a healthy debate on Twitter with one of my peers here in the UK. The journalist, writing in UK on-trade publication Inapub, was having a dig at 'Dry January', the concept of not drinking alcohol for all of the first month of 2015.


Editor's Viewpoint - Cuba-US Normalisation: Bacardi, Pernod Ricard both Winners? 18 Dec 2014

The announcement late yesterday that Cuba and the US have started on the road to normalised relations will be of particular interest to two spirits companies – one evicted from its home by the revolution, the other a co-owner of a rum because of the revolution.


Editor's Viewpoint - Budweiser's Main Problem? It's Budweiser 27 Nov 2014

Last weekend, the Wall Street Journal published a fascinating article that looks at the more recent performance – or lack thereof – of Anheuser-Busch InBev's Budweiser brand in the US.


Editor's Viewpoint - When the Drink is Not the Ad 26 Nov 2014

I must be getting soft in my old age, but there are two drinks marketing campaigns that have recently launched, which have resonated particularly well with me. The one thing they have in common is that they both barely feature the product they are promoting – if at all.


Editor's Viewpoint - Is Petropolis Finally Moving into SABMiller's View? 24 Nov 2014

SABMiller may have been trying to sneak news of its Brazilian tie-up with Petropolis under the radar, but the news comes on the back of pronouncements by the brewer that it is keen to up its presence in the country. It also comes at a time that SABMiller finds itself in a position where it needs to make an acquisition. And fast.


Editor's Viewpoint - Gin: Plymouth's from Plymouth, London's from...? 19 Nov 2014

Pernod Ricard's decision this week to withdraw its support for the geographical indication (GI) 'Plymouth Gin' makes sense to me, but that such a GI exists at all serves only to underline the confusion that still abounds in the gin category.


Editor's Viewpoint - Diageo's Sale of Bushmills an Admission of Defeat to Pernod Ricard's Jameson? 3 Nov 2014

Diageo's move to take back full control of Don Julio certainly indicates the potential for Tequila. However, it is the company's divestment of Bushmills that speaks even louder, to the future for Irish whiskey.


Editor's Viewpoint - Scotch Whisky's Slipping Crown: Convenient Timing for Diageo 28 Oct 2014

Back in April, when the Scotch Whisky Association released 2013's export sales figures for the category, many observers expressed disappointment, but not necessarily surprise, at the numbers.


Editor's Viewpoint - Diageo's Haig Club: And, What Do You Do? 7 Oct 2014

I'm not entirely sure why so many trade press column inches were given over to the latest 'news' from Diageo's new single grain Scotch whisky brand, Haig Club, yesterday. I mean, the launch of the product was initially announced six months ago.


Editor's Viewpoint - SABMiller's Irritation at Heineken Questions? 7 Oct 2014

From some of the noises coming out of London yesterday, I am willing to suggest the following: SABMiller is rather annoyed with Heineken. That's probably because, Heineken broke an unwritten rule among the larger companies by going public on its talks with SABMiller.


Editor's Viewpoint – Treasury Wine Estates: Here I Go Again On My Own 30 Sep 2014

The book has been closed – for now – on the end of the plc line for Treasury Wine Estates, following yesterday's announcement that it has called time on negotiations with two separate parties on a possible takeover.


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