Consumer Trends

Consumer Trends

Each month, just-drinks takes a look at the emerging trends that could be of use to drinks companies and their brands.



Why this is the year of the 'lean & green' consumer - consumer trends 11 Feb 2021

You may tire of hearing it, and I may tire of writing it but there's still no escape: COVID-19 has triggered such a seismic shift in consumer behaviour that we'll be tracking the changes it has fostered for years to come.


Why consumers need more help in making healthier alcohol choices - consumer trends 12 Jan 2021

It's customary at this time of year to look into one's crystal ball and predict what might happen. After the last few years, this habit feels like pure folly. It's also customary for many consumers to stop drinking in January, often under the banner of 'Dry January'. While movements such as Dry January and Sober October have a place in giving people permission to say "No, I'm going to pass," they also risk pushing the narrative that consumers only have a choice of two settings: be heavily in your cups or be completely abstemious


How to engage consumers with your virtual event - consumer trends 12 Nov 2020

In a year of social distancing and shutdowns, one word has been on the lips of many in business: pivot. The organisations and individuals that appear to be weathering the storm best are the ones that realised that in order to survive. they would need to change tack - and quickly.


How COVID has accelerated the trend towards sobriety - consumer trends 13 Oct 2020

Having taken a break for 13 months to bring a human into the world, Laura Foster re-dons her consumer trends chapeau and finds our drinking habits to be much-changed compared to when she left us.


How COVID has changed consumers' shopping habits for the long-term - consumer trends 15 Sep 2020

The coronavirus pandemic has sparked major changes in the way we shop. These changes, says Lucy Britner, will be with us for the foreseeable future.


How are older consumers reacting to the post-lockdown world? - consumer trends 11 Aug 2020

As lockdown starts to lift in many countries, safety concerns are causing the more mature generation to react in different ways to younger drinkers. While this might spell trouble for certain areas of the off-premise, extra caution among older consumers will drive growth in other areas.


How COVID has driven at-home indulgence - consumer trends 14 Jul 2020

The coronavirus pandemic has had a seismic effect on the shaping of consumers' drinking habits. This month, Lucy Britner takes a closer look at the rise of at-home indulgence.


How COVID-19 will change the after-work drinks occasion - Consumer Trends 9 Jun 2020

The recent shift towards home-working will have a lasting impact on traditional office culture. Consumer Trends commentator Lucy Britner believes our drinking habits will change with it.


Why the coronavirus paves the way for e-commerce, omnichannel push - consumer trends 12 May 2020

COVID-19 continues to affect consumer trends in all markets, throwing some off course and speeding others up - including the shift to e-commerce. As more FMCG companies look at direct-to-consumer options, retailers will need to pivot to an omnichannel presence when lockdown is lifted, says consumer trends commentator Lucy Britner.


What will the post-COVID-19 consumer look like? - consumer trends 7 Apr 2020

As the COVID-19 pandemic continues, consumer trends columnist Lucy Britner looks at how the crisis will change consumer behaviour.


No escape - the rise of experiences in the on-premise - consumer trends 19 Mar 2020

This month, consumer trends observer Lucy Britner explores the global popularity of escape rooms as consumers continue to hunt for new experiences.


Who is using TikTok and how can drinks brands take advantage? - consumer trends 11 Feb 2020

 This month, Lucy Britner takes a closer look at the burgeoning social media platform, TikTok. 


What will shape consumer trends in 2020? - Predictions for the Year Ahead - comment 16 Jan 2020

As 2020 kicks off, consumer trends commentator Lucy Britner offers her views on the key trends that are set to shape the next 12 months.


How technology is bringing tasting events closer to home - Consumer Trends 14 Nov 2019

In a first for Amazon Prime Video, Bacardi last month used the platform to present a live whisky tasting, where audience members could order samples to taste along with experts. Guest columnist Lucy Britner explores the wider consumer trends and the future of interactive TV tastings 


A bit of a blur - Why everywhere is now a drinking occasion - Consumer Trends 15 Oct 2019

As consumer-facing channels continue to merge, there are few places that can't become a drinking occasion, finds guest consumer trends columnist Lucy Britner.


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