Consumer Trends

Consumer Trends

Each month, just-drinks takes a look at the emerging trends that could be of use to drinks companies and their brands.



How COVID has accelerated the trend towards sobriety - consumer trends 13 Oct 2020

Having taken a break for 13 months to bring a human into the world, Laura Foster re-dons her consumer trends chapeau and finds our drinking habits to be much-changed compared to when she left us.


How COVID has changed consumers' shopping habits for the long-term - consumer trends 15 Sep 2020

The coronavirus pandemic has sparked major changes in the way we shop. These changes, says Lucy Britner, will be with us for the foreseeable future.


How are older consumers reacting to the post-lockdown world? - consumer trends 11 Aug 2020

As lockdown starts to lift in many countries, safety concerns are causing the more mature generation to react in different ways to younger drinkers. While this might spell trouble for certain areas of the off-premise, extra caution among older consumers will drive growth in other areas.


How COVID has driven at-home indulgence - consumer trends 14 Jul 2020

The coronavirus pandemic has had a seismic effect on the shaping of consumers' drinking habits. This month, Lucy Britner takes a closer look at the rise of at-home indulgence.


How COVID-19 will change the after-work drinks occasion - Consumer Trends 9 Jun 2020

The recent shift towards home-working will have a lasting impact on traditional office culture. Consumer Trends commentator Lucy Britner believes our drinking habits will change with it.


Why the coronavirus paves the way for e-commerce, omnichannel push - consumer trends 12 May 2020

COVID-19 continues to affect consumer trends in all markets, throwing some off course and speeding others up - including the shift to e-commerce. As more FMCG companies look at direct-to-consumer options, retailers will need to pivot to an omnichannel presence when lockdown is lifted, says consumer trends commentator Lucy Britner.


What will the post-COVID-19 consumer look like? - consumer trends 7 Apr 2020

As the COVID-19 pandemic continues, consumer trends columnist Lucy Britner looks at how the crisis will change consumer behaviour.


No escape - the rise of experiences in the on-premise - consumer trends 19 Mar 2020

This month, consumer trends observer Lucy Britner explores the global popularity of escape rooms as consumers continue to hunt for new experiences.


Who is using TikTok and how can drinks brands take advantage? - consumer trends 11 Feb 2020

 This month, Lucy Britner takes a closer look at the burgeoning social media platform, TikTok. 


What will shape consumer trends in 2020? - Predictions for the Year Ahead - comment 16 Jan 2020

As 2020 kicks off, consumer trends commentator Lucy Britner offers her views on the key trends that are set to shape the next 12 months.


How technology is bringing tasting events closer to home - Consumer Trends 14 Nov 2019

In a first for Amazon Prime Video, Bacardi last month used the platform to present a live whisky tasting, where audience members could order samples to taste along with experts. Guest columnist Lucy Britner explores the wider consumer trends and the future of interactive TV tastings 


A bit of a blur - Why everywhere is now a drinking occasion - Consumer Trends 15 Oct 2019

As consumer-facing channels continue to merge, there are few places that can't become a drinking occasion, finds guest consumer trends columnist Lucy Britner.


Plugged in, amped up - music festivals are the perfect stage for brand creativity - Consumer Trends 10 Sep 2019

As the summer in the UK rumbles to a close and autumn takes over, I’m packing up my festival kit once more. Away goes the tent and the thankfully-unused wellington boots, unlikely to be unearthed again until the weather warms up again next year.


How personal DNA testing will shape the future of drinking - Consumer Trends 13 Aug 2019

This month, guest consumer trends columnist Lucy Britner explores how DNA testing will change what we drink, offering her own results as a bellwether.


Why we all need to lift our heads out of our drinks - Consumer Trends 11 Jul 2019

It can be very easy for those working in the drinks industry to forever be in search of the new. We're all guilty of it - marketers, tastemakers, even journalists. What can result is a churn of trends and a lot of white noise that obscures the bigger picture stories of what consumers are actually enjoying, both in the on-premise and at home. 


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