Comment - Wine - The Losh Cause

Comment - Wine - The Losh Cause

By: Chris Losh

Chris Losh looks at the latest issues affecting the global wine industry.



Where should wine focus to buck the on-premise trend? - Comment 8 Oct 2019

These are strange times for the on-premise channel, particularly when it comes to wine. Category commentator Chris Losh takes a look at one area of the on-premise channel that is in rude health, but it's an area full of challenges for the wine industry.


Why do consumers find wine so... boring? - Comment 3 Sep 2019

Our resident wine commentator, Chris Losh, has spent some time on 'the other side'. He's returned from his recent visit to the spirits world armed with some challenging advice for the wine trade.


Why the wine consumer is getting angry and what you should do about it - Comment 9 Jul 2019

Climate change is having a seismic effect on the global wine industry, but not only in the vineyards. Chris Losh believes consumer sentiment towards companies is also taking a hit from freak weather spates.


Wine's uphill struggle with the health & wellness trend - Comment 6 Jun 2019

This month, category commentator Chris Losh has some worrying news for the wine industry. The rising preference among consumers for drinks that do them good at best and cause no harm at worst is a train that is leaving the station. And, wine risks being stuck on the platform.


How the wine industry can surf the waves of consumer change - Comment 7 May 2019

Chris Losh has been around long enough to know 'category change' when he sees it. As a wine commentator, however, he hasn't had too much change to report on. Until now.


Wine - Get your head out of the sand, get with the can - Comment 2 Apr 2019

The times, they are a-changing. As newer consumers consider what to drink, Chris Losh suggests the answer for wine is already here - provided the category can get away from its obsession with glass bottles.


Why is wine getting more complicated in an age of simplicity? - Comment 5 Mar 2019

In his latest missive for just-drinks, wine commentator Chris Losh voices his concerns about what he sees as the over-complication of the category at a time when consumers are craving less detail, not more.


How to adapt to changing trends in wine - A case-study - Comment 5 Feb 2019

The wine category has long had a reputation for being too slow to react to changing trends, both among consumers and within the industry. Chris Losh highlights a bold move to right these wrongs, from - of all places - France.


What's coming up in wine in 2019? - Predictions for the Year Ahead - Comment 10 Jan 2019

This month, our category commentators are lining up to share with us their thoughts on how 2019 will shape their respective sectors. Here's Chris Losh, our wine expert, with his take on the year ahead.


Why water will be more important than wine in the years ahead - Comment 13 Nov 2018

Changes to the global climate have long had an effect on wine producers. Recent extremes, however, have upped the ante. Wine commentator Chris Losh considers the drought-affected landscape of today, and warns of how the situation will likely deteriorate tomorrow.


Why the world's wine producers won't have it all their own way in China - Comment 11 Oct 2018

Fresh off the plane after a trip to China, just-drinks' wine commentator, Chris Losh, brings us his take on the category in the country and finds that the greater threat to success for the world's wine producers comes from within.


Why wine is dangerously exposed to the cannabis tidal wave - Comment 6 Sep 2018

just-drinks' regular wine commentator Chris Losh has been away this summer. While away, has he been smoking something? If he has, it's given him something to warn the global wine category about.


What will the wine consumer of the future look like? - Comment 10 Jul 2018

Chris Losh is looking to the future in this, his latest postcard from the far edges of wine. Our wine category commentator reports this month on how the consumer of tomorrow is shaping up.


Can 'natural wine' ride the Millennial wave? - Comment 14 Jun 2018

just-drinks' wine commentator, Chris Losh, wants to tell you a story. A story about 'natural wine'. So, join him, as we travel back in time to a more innocent time...


What can the wine industry learn from Concha y Toro? - Comment 15 May 2018

When the aristocratic Don Melchor de Casa Concha wanted to keep thirsty winery workers from drinking his best wine, he made up a story that the devil lived in the wine cellar where the barrels were kept. It was a high-risk strategy.


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